邢台招聘

People - work with different Functions at HO & Region & Market Levels to execute Marketing related activities to promote and present the watsons branding in the best possible way at the market level and to build traffic to the stores.

- Fully support Market’s Operation in building the business

- Develop mutual trust and rapport with the HO & Region Marketing Team.

- Work closely with Store Development and Operations at the market level to ensure that the Watsons Brand and PR guidelines are observed strictly and implemented according to the template designed by Region Office and Head Office

- Externally, work with various parties in the local communities to project a positive brand and company image.

Service –Execute Marketing activities to drive traffic and sales based on resources allocated by regions. Seek constant improvement in execution and to provide timely feedbacks to Regions

- Promote the Watsons brand and make it looks good and presentable in stores and on all internal and external communication materials. Full compliance with guidelines is a must.

- Together with Operations, make our customers happy and have an enjoyable shopping experience with Watsons.

- Ensure Operations and Store Development develop a high level of knowledge regarding our branding execution

- Execute local program to drive store traffic and sales as assigned by Region and report back performance results and issues to Region

- Report feedbacks from customers and Operations to Region and HO and work out corrective actions with Region to improve

- Build local PR relationship with media and maintain a close working relationship with them

- Explore possible cooperative opportunities with local media and report ideas to Region Marketing for approval and appropriate budget allocation

- Develop local relationship with potential 3^rd parties such as universities, landlords, bank and government advertising & promotion regulatory bureau.

Product – Know the Brand, the consumers and professional in execution

- Help HO & Region Office to deliver all relevant research findings about our brand and customers to management and other functional colleagues at the market level

- With Region’s guidelines, work with Store Development to plan and execute new store and refit store’s visual placement schedule

Quality - Maintain a good in-store experience for our customers.

Maintain the high quality of our brand in and around the store

- Help Operations to execute model store and feedbacks comments to region

- Arrange POP and related in-store materials to store timely based on the production schedule by Region Office

- Implement with Operations the National promotion 100% according to the promotion guideline

- Together with Operations, implement any POP or store communication materials change promptly and accurately

Compliance – Ensure professional high standard of Marketing Execution. Ensure high integrity of A&P expenses control and professional working relationships with suppliers and media

- Ensure all brand logos and brand visuals are executed according to the brand and store visuals guidelines

- Assist Region Office in the tendering process and ensure that the suppliers used at the local level will deliver the highest quality of work

- Develop local suppliers and execute tender in terms of Authority Matrix.

- Prepare rolling monthly A&P spending plan and report the spending status and issues to Region Marketing

Results – Deliver sales and profit to the company

- Branding and execution

- Achieve positive brand image via execution excellence.

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- Sales

- Ensure the best use of resources available to support store sales.

- CRM

- Execute HO and Region’s led CRM initiatives and achieve KPIs as assigned

- PR

- Assist to achieve PR value target as set by HO & Region Marketing

- Establish local media/ PR database

1. Brand Equity Index by markets

2. Customer Satisfaction Survey score

3. CRM new members

4. CRM member sales participation % and active rate

5. New store opening execution

6. Store visual change progress

1. College graduate, CET 4 or above

2. Above 2-3 years working experience in Marketing, preferably in retail

3. Strong and effective communication skill

4. Initiative to solve issues and a quick learner

5. Self-motivated and is able to work under pressure

6. Willing to travel

7. PC literate with PowerPoint, Excel and Word skills

1. Watsons DNA – Doer, Shiner, 屈臣氏人DNA – 行动者，活力者，

2. Sharer, Helper, Looker, Learner 合作者，助人者，潮流者，求知者

3. Customer Focused 以顾客为导向

4. Professional and positive approach 专业素养及积极的心态

5. Self motivated 自我激励

6. Honesty and integrity 诚实正直

7. Strong in building relationships and able to 人际沟通能力

communicate at all levels

8. Team player with high team spirit. 团队精神