Product Manager - Kenzo
路威酩轩香水化妆品(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-05-13
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:产品/品牌经理
职位描述
Objective:
Enhance the brand image with relevant marketing strategy and execution concerning the product category
Work with sales department to achieve the business target, the net sales and P&L
Responsibilities:
1. Market understanding and analysis
a) Competitive Analysis on Competitors' launches, activities; Competitive offerings and Competitive media
b) Consumer Understanding of Customers and their satisfactions/dissatisfactions, expectations; Potential consumers and their needs; Competitive brand users and their satisfactions/dissatisfactions
c) To understand marketing trend
2. Product Management
a) Launch Activities
b) Media and Advertising
c) Promotional Activities
d) Sales Forecast and Inventory Control
3. Communication and Team Management
a) Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency
b) Manage and motivate agencies to achieve better quality in all aspects of ATL and BTL development
Requirements:
- Creativity
- Strategic agility
- Business acumen
- Innovation management
- Analytical thinking skill
- At least above 5 years related experience on marketing; at least 3 years Brand Management experience;
- Excellent in English (Oral and Writing)
- Strong communication in Mandarin and English
公司介绍
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
联系方式
- Email:damonliu@acquadiparma.com
- 公司地址:上海市静安区南京西路1266号恒隆广场一期10楼 (邮编:200040)
- 电话:15026577998