邢台招聘

Introduction:
Our client is a fast growing company in GPU industry.

Job Description:
? Collaborate with product teams, user success, and other marketing functions to define and lead growth initiatives that drive acquisition, retention, expansion, and referrals.
? Understand target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.
? Coordinate the website, product, and user success teams to continuously test, optimize and improve user experience, engagement and conversion metrics.
? Plan, build and execute multichannel digital programs and tactics to drive brand awareness and user acquisition at scale. Manage media agency relationship.
? Identify content and creative to support acquisition and lifecycle programs.
? Drive user activation, retention and expansion by owning lifecycle marketing via email, push notifications, and other techniques.
? Analyze all aspects of conversion funnel, identity areas for improvement, and implement strategies to capitalize on these opportunities.
? Own metrics and reporting for all growth efforts for Marketing including awareness metrics, acquisition metrics, conversion rates, retention rates, and others. Maintain a data-first approach to continually measure and optimize performance.
? Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices.

Requirements/Qualifications
? 8+ years' experience in growth marketing and digital marketing. History of building and executing growth strategies at B2B tech companies.
? Deep understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a keen test-and-learn mindset.
? Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale. Experience managing media agencies.
? Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
? Analytical and quantitative skills to interpret data and translate it into actionable changes.
? Results-oriented and data-driven, with the Experience working cross-functionally with creatives, product teams, sales and other marketing functions.

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