e-CRM Executive (WeChat)
路威酩轩香水化妆品(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-20
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:0.8-1万/月
- 职位类别:市场企划专员
职位描述
Responsibilities:
1. CREATIVITY / CONTENT
- Create all PCD Wechat CRM contents (product, brand, service, social) in partnership with the local marketing/eco teams, the NetBooster agency and the Mop team in Central
- Elevate the creativity of each post, while always delivering Dior high level standards
- Entertain Dior clients according to their status and behaviors, and progressively increase the level of targeting with different content, menu and services
- Benchmark cosmetics Wechat accounts and other leading brands, and present on monthly basis the does and don't s
2. PROJECT MANAGEMENT
- Manage the calendar internally in order to get the most diversified, consistent and attractive 3 axis content from a client perspective
- Consider all key dates and stakes from Marketing, Eco and CRM teams in order to drive the highest traffic to counter and dior.cn
- Track the performance of each post and recommend actions to increase readership, comments and shares
3. 3RD PARTY RELATIONSHIP
- Establish a close relationship with Tencent Wechat team, and organize quarterly meetings to be aware of the novelties/ mini-programs/ new features that could be available for Dior before the competition, that will drive buzz on the china market
- Guarantee a high level of confidence and delivery from the Net Booster agency
Key competencies:
- Experience on managing a Wechat account
- Experience on building a CRM communication plan
- Experience on data analysis
- Capacity to learn from competition and innovate
- Well communication skill, logical thinking, strong team player, self –motivated
- Open-minded and passionate
Technical skills:
- Wechat environment
- Fluent both on oral and written English
- Familiarity with excel, ppt…
Profile:
- Bachelor degree or above
职能类别:市场企划专员
公司介绍
LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团,LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合,每件产品由激情所创造,力求尽善尽美,在全球各地受到万千宠爱。
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
联系方式
- Email:damonliu@acquadiparma.com
- 公司地址:上海市静安区南京西路1266号恒隆广场一期10楼 (邮编:200040)
- 电话:15026577998