邢台招聘

Key Task within Responsibility

1. Category Definition & Priority

-Lead shopper insight into category development agenda (use more, more usage and more user)

-Develop product RTM strategy with RTM team and deploy with regional CCD

-Work with Channel team to develop 6P from category lens fit into channel scope

2. Category S&OP / Promotion & Baseline including TTS, GM Mix

• Forecast on NPD, MI, Baseline with dynamic management
• Delivery S&OP and P&L via trade spending management (necessary BMI in CDP)
• Work with SMM to develop category/brand instore experience via F&B AG
• Close work with K/RCCD to localization / customize the national category plan

3. Category Premiumization & Digitalization with DMP

• Work with Innovation deployment team to crack Unilever premiumization agenda
• Lead promotion digitalization agenda

Facilitate brand and product digitalization agenda with Marketing team

4. Operation Simplification

Key Competency/Skill Set & Priority

• Drive CCD simplification agenda
• Drive RTM Excellence
• Category growth via MDM and Shopper – Insight
• Differentiating Channel and Retailer Format Strategies
• Trade Investment and Pricing – ROMI
• Business planning
• Perfect store

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