Regional Retail Marketing Manager
路威酩轩香水化妆品(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-07-28
- 工作地点:北京
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:市场通路经理/主管 市场企划经理/主管
职位描述
PURPOSE OF THE JOB
Build dedicated activity plan to develop sales in Department Stores and Boutiques, in partnership with retailers and sales team.
Proper event execution to ensure brand image and business in store.
- Develop retail marketing plans by optimizing resources to help sales team achieve sales target
? Event Plans/Promotion Plans/Indoor and outdoor plans/AOG plans per region/city/counter
- Proper event execution to ensure brand image in store
? Department store negotiation on trade event support, on site supervision for better service and event quality
- Sales analysis to drive actions
? Sales/Event/CRM result analysis per region/city/counter to build action plans to drive sales result
- Develop digital interactions for national event and omni-channel activities for brand mega events
? National event digitalization to improve consumer experience and event productivity
? Mega event omni-channel activities development and coordination
MAIN RESPONSABILITIES
? Responsible for national event plan, allocation and budget control
? Responsible for mega event omni-channel activity plan, review and budget control
? Define promotion/indoor outdoor plan to meet overall budget and specific regional business objectives into the detailed task
? Post analyze retail marketing plan result and identify future action plans
? Prepare and conduct key account annual presentation
Technical skills:
? At least 5 years working experience in trade(retail) marketing, with digital/e-commerce related experience is plus
? Excellent knowledge of trade(retail) marketing, branding and communications
? Excellent influencing skills, ability to impart knowledge and inspire others
? Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs
? Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
? Excellent level of English in oral, reading and writing
? Good in communication, presentation and negotiation skill
? Strong data sense and good analytical skill
Profile:
? University graduate, MBA preferred
公司介绍
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
联系方式
- Email:damonliu@acquadiparma.com
- 公司地址:上海市静安区南京西路1266号恒隆广场一期10楼 (邮编:200040)
- 电话:15026577998