邢台招聘

Main Responsibilities:

1.Innovation 

-Formulate and sharp Maestro baseline innovation strategy and portfolio based on consumer insights and market trends, to support overall brand growth

-Fully responsible for delivery of the NPD of the Baseline, both timing and quality, including concept development, claiming mining, margin & cost review and control, product registration related issues, and etc. 

-Able to reflect risk and propose options / solutions to manage the situation

2.Business Plan

-Develop business development plan for Maestro Baseline by addressing growth opportunities or tackle the business challenge based on market intelligence, business status and channel mix

-Support to work on the ABP, PMP, QBP by contributing decks aim for a clear communication with key stakeholders

3.Brand strategy and communication

-Develop marketing strategy for Maestro baseline, to support overall Biz growth with clear Biz objective, as well as building brand equity among target consumers and trade-up for future 

-Build the brand with compelling proposition and tangible brand communication with execution plan in an on-going optimization way based on deep understanding from category, consumers, competitors, channel needs and diversified local culture

-Lead the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights, defending competitors and fit to brand strategic intention.

-Collaborate with consumer insight team to extract relevant insights that apply to the brand and products.

-Collaborate with media & digital team to formulate media & digital strategy and continuously enhance the effectiveness & efficiency 

-Work with outside suppliers and internal procumbent to drive cost effectiveness and efficiency for advertising, media, and BTL activations 

-Ensure high quality deployment of merchandising guideline as well as the new tools through collaboration with trade marketing

-Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to optimize investment effectiveness 

Qualifications:

1. Bachelor Degree or above; 

2. Fluent English communication skills

3. At least 4 years brand management MKTG experience in FMCG industry, experience in personal care category is preferred

4. Multi categories experience in NPD and brand communication

5. Strong business acumen and has strategic/ framework thinking

6. Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills

7.Insightful, good sense of beauty 

Main KPIs: Market share, EBIT, Brand Health

Key Interfaces:

Internal: Consumer Insights, Digital, Media, EC, Procurement; Finance; Trade marketing, Product Registration, Supply Chain, R&D, Pkg dev.

External: Agency

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.