邢台招聘

职位描述：
Report To: Senior e-Marketing & Digital Manager
Department: Skin Care Marketing
Location: Shanghai, China

Main Responsibilities/工作职责
1. Product assortment management and innovation development
2. Manage e-Commerce product assortment of NIVEA new-field categories such as Shampoo, Shower and Make-up Remover across all online business platforms including TM, JD and VIP
3. Understand online platform business model via deep diving into external & internal reports and frequent visits to business partners, so as to launch different new product mix to respective platforms
4. In charge of new innovation process and ensure quick & on-time pipeline including imported products, local produced & OEM products

Communication package development
1. In charge of online exclusive NPD campaign communication idea generation, communication package development, and marketing resource allocation.
2. Support to land universal NPD campaign to key e-Commerce platforms with strong business understanding of respective channels
3. Support to launch Mega e-Commerce festival campaign such as Super Brand Day, Gathering Day to key platforms
4. Manage to evaluate different e-Commerce advertising format efficiency via external tools & internal models and bring insights & solutions to future investment

User experience design
1. In charge of UED across all categories and all platforms, of which the main objective is to enhance order/UV
2. Master design development of FrontPage design and mega campaign page design
3. Design development to top hero & new SKU

Qualification & Experience/职位要求
？ 5 to 7 years working experience in e-marketing field;
？ Experience in international FMCG company with strong project management skills;
？ Strong e-commerce business sense and digital mindset;
？ Fluent English and Mandarin.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.