Steering Unit Promotion Manager
汉高(中国)投资有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质
职位信息
- 发布日期:2017-06-29
- 工作地点:上海
- 招聘人数:1人
- 学历要求:专业培训
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展经理
职位描述
职位描述:
Job Description:
1. Unique opportunity that combines regional steering with local execution of defined marketing strategy
2. Take lead for the Steering unit Household & Repair for Greater China (~ 60-70% of time allocation), as well as regional lead for the brand Pritt category Stationery & Crafting (~ 30-40%)
3. Regional role:
? -Customize and shape the global Pritt brand strategy on the regional level (APAC)
? -Support the countries in preparation and execution of local activities, aligned with the regional strategy
? -Lead NPD process by utilizing global pipeline and regional opportunities
? -Responsible for the regional brand P&L to ensure achievement of financial targets
? -Act as a main interface between the Global team and local teams in the countries
4. Local role:
? -Responsible for Brand management of Pattex and Pritt in the scope of Steering Unit Household & Repair for the markets of Greater China
? -Develop and execute annual marketing strategy & activity plan, in close coordination with the sales teams and aligned with regional strategy
? -Cooperate with creative, research and media agencies as well as in-house Trade marketing, to prepare and execute effective ATL and BTL campaigns driving the brand strategy
? -Responsible for local Steering Unit P&L, particularly in terms of net sales, gross margin, and marketing budget
? -Identify opportunities and take lead in launching NPDs aligned with the regional and local strategy
? -Own and manage portfolio across categories and sales channels
? -Analyze internal and external data on categories, brands, products, market shares, competitors, customers and markets trends and translate the learnings into brand action points
Who we are looking for:
1. A marketer with 5 year experience in the FMCG, consumer glues or a similar industry
2. Able to steer brands from a strategic perspective, and at the same time able to bring strategy to the execution level
3. Analytical and strategical thinker, with exceptional planning, organizational and numerical skills
4. Outstanding communication and presentation skills
5. Competent in handling projects and complex tasks
6. Energetic, self-motivated and result-oriented individual
7. Team-player able to perform well working together with various internal and external stakeholders
8. Fluency in written and spoken English
9. High degree of competence using Microsoft Office, esp. Excel and PowerPoint
What we offer:
1. Unique opportunity to combine regional and local brand management role
2. Working in a dynamic, motivated and ambitious team focused on delivering results
3. Becoming part of the regional and global marketing team, with high exposure and visibility to the global HQ
4. An opportunity for further career development in an international scope
5. A competitive benefit package
举报
分享
Job Description:
1. Unique opportunity that combines regional steering with local execution of defined marketing strategy
2. Take lead for the Steering unit Household & Repair for Greater China (~ 60-70% of time allocation), as well as regional lead for the brand Pritt category Stationery & Crafting (~ 30-40%)
3. Regional role:
? -Customize and shape the global Pritt brand strategy on the regional level (APAC)
? -Support the countries in preparation and execution of local activities, aligned with the regional strategy
? -Lead NPD process by utilizing global pipeline and regional opportunities
? -Responsible for the regional brand P&L to ensure achievement of financial targets
? -Act as a main interface between the Global team and local teams in the countries
4. Local role:
? -Responsible for Brand management of Pattex and Pritt in the scope of Steering Unit Household & Repair for the markets of Greater China
? -Develop and execute annual marketing strategy & activity plan, in close coordination with the sales teams and aligned with regional strategy
? -Cooperate with creative, research and media agencies as well as in-house Trade marketing, to prepare and execute effective ATL and BTL campaigns driving the brand strategy
? -Responsible for local Steering Unit P&L, particularly in terms of net sales, gross margin, and marketing budget
? -Identify opportunities and take lead in launching NPDs aligned with the regional and local strategy
? -Own and manage portfolio across categories and sales channels
? -Analyze internal and external data on categories, brands, products, market shares, competitors, customers and markets trends and translate the learnings into brand action points
Who we are looking for:
1. A marketer with 5 year experience in the FMCG, consumer glues or a similar industry
2. Able to steer brands from a strategic perspective, and at the same time able to bring strategy to the execution level
3. Analytical and strategical thinker, with exceptional planning, organizational and numerical skills
4. Outstanding communication and presentation skills
5. Competent in handling projects and complex tasks
6. Energetic, self-motivated and result-oriented individual
7. Team-player able to perform well working together with various internal and external stakeholders
8. Fluency in written and spoken English
9. High degree of competence using Microsoft Office, esp. Excel and PowerPoint
What we offer:
1. Unique opportunity to combine regional and local brand management role
2. Working in a dynamic, motivated and ambitious team focused on delivering results
3. Becoming part of the regional and global marketing team, with high exposure and visibility to the global HQ
4. An opportunity for further career development in an international scope
5. A competitive benefit package
职能类别: 市场/营销/拓展经理
公司介绍
汉高公司成立于1876年,迄今已有140多年历史,总部位于德国杜塞尔多夫,全球员工逾50,000名,在全球范围内经营均衡且多元化的业务组合。通过强大的品牌、卓越的创新和先进的技术,公司在工业和消费领域的三大业务板块中确立了领先地位。汉高粘合剂技术业务部是全球粘合剂市场的领导者,服务于全球几乎所有行业。洗涤剂及家庭护理以及美容护理两大业务也是各国市场和众多应用领域中的领先品牌。2016年,汉高实现销售额187亿欧元,调整后营业利润32亿欧元。更多资讯,敬请访问官网。
联系方式
- Email:quan.wang@henkel.com
- 公司地址:上海市杨浦区江湾城路99号尚浦中心7幢 (邮编:200438)
- 电话:13671878933