西宁招聘

工作职责:

1. Manage and integrate content planning/content calendar on each consumer touch points. i.e. wechat, weibo, douyin; baidu brand zone, etc;

2. Plan, execute and track digital campaigns/digital marketing initiatives, fully integrated to connection and commercial planning for all brand/promotion to generate brand awareness/build brand love, and to drive traffic, consumer engagement as well as to O&O. Define, track, interpret and deliver success metrics with regular report/scorecard

3. Build up team capability to accelerate skills and capabilities of digital/social team in this rich and dynamically changing world of communication

4. Work closely with internal partners, particularly global digital marketing team, local trade marketing, ecommerce, product and sales team to integrate digital marketing into the comprehensive marketing calendar and build complementary skills and leverage

5. Leverage and analyze “Big Data” from social listening, web/campaign tracking, competitive monitoring, partners to explore deep-insights of consumer, to inform market strategy, predict future lead behavior, and to more precisely reach core consumers in right context.

6 Identify, nurture and build good relationships and partnership with cross functions

7. Manage budget and be able to prioritize initiatives to meet business/brand objectives.

8 Competitor analysis and information collection.

任职资格:

1. Bachelor’s degree or equivalent.

2. At least 8 years content/ digital marketing experience with 3+ years from FMCG company with digital marketing experiences, including but not limited to

? Social media

? e-commerce

? Search Engine optimization

? Mobile communication

? On-line communications

3. Strong communication skills both written and oral, in both Chinese and English

4. Independent, drive performance and result-oriented

Gymboree Play & Music 金宝贝儿童成长教育集团
金宝贝在1976年成立于美国，是一家全球儿童早期教育培训集团。本着“让每一个孩子健康成长，每一个家庭自信育儿”的企业使命，金宝贝在全球开设逾800家早教中心，遍布近40个国家和地区。2003年，金宝贝正式进入中国。如今，已有超过500家金宝贝早教中心覆盖150多个城市，每年服务超过30万个家庭。经过40多年的变迁和发展，金宝贝已经逐渐发展成为儿童成长方式的引导者，通过线下和线上结合的方式，为孩子及整个家庭提供全方位的成长陪伴。