Direct Marketing Executive
利比里亚皇家加勒比游轮公司上海代表处
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：酒店/旅游
职位信息
- 发布日期：2015-04-17
- 工作地点：上海
- 招聘人数：1
- 工作经验：2年
- 学历要求：本科
- 职位月薪：面议
- 职位类别：电子商务专员 市场/营销/拓展专员
职位描述
POSITION SUMMARY:
An experienced person in the field of SEM or/and Digital Marketing, to maintain, develop, and implement marketing strategy targeted at identifying and directing new consumers to RCCL website, 400 customer hotline, Social Media interface. Plan, develop and execute the overall online business strategy; lead and drive the day-to-day business activities of websites, searching engine marketing and social media in order to achieve online member, and conversion.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Evaluate, develop, search, create and implement innovative marketing strategy, ideas and programs using RCCL home page and Searching Engine, Baidu, Sougo, 360,Wiki, Video Media, and other similar web rooms/channels with the intent to increase on-line traffic, new customer acquisition, and company revenues.
2. Work with third party cooperation website/APP and agency to launch campaigns and marketing activity
3. Partner with line manager and agency in the participation of analysis and studies in order to identify market trends, tools and the best applications in the market/industry.
4. Check, sometimes write and edit the contents for marketing activity, etc. and deploy them in different scenarios
5. Monitor effective benchmarks for measuring the impact of marketing programs, and analyze, review, and report in an effort to maximize results.
6. Organize and control marketing assets including documentation, database, reports, presentations, and/or other external assets.
7. Assist the Head of Direct Marketing on team project execution and daily affairs
________________________________________
QUALIFICATIONS:
? University degree in Business Administration/Marketing/E-Commerce/Chinese Literature;
? 2 years and above experience working in digital marketing field , such as SEM, web management or social Media.
? E-commerce experience a plus
________________________________________
KNOWLEDGE AND SKILLS:
?knowledge and experience with SEM, or web management, or China’s social media platforms
?strategy thoughts, planning, copywriting, presentation and communication skills
?Ability to collaborate with teams across a variety of functions and globally
?Good technical understanding and can pick up new tools quickly
?Experience of managing third party agencies
An experienced person in the field of SEM or/and Digital Marketing, to maintain, develop, and implement marketing strategy targeted at identifying and directing new consumers to RCCL website, 400 customer hotline, Social Media interface. Plan, develop and execute the overall online business strategy; lead and drive the day-to-day business activities of websites, searching engine marketing and social media in order to achieve online member, and conversion.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Evaluate, develop, search, create and implement innovative marketing strategy, ideas and programs using RCCL home page and Searching Engine, Baidu, Sougo, 360,Wiki, Video Media, and other similar web rooms/channels with the intent to increase on-line traffic, new customer acquisition, and company revenues.
2. Work with third party cooperation website/APP and agency to launch campaigns and marketing activity
3. Partner with line manager and agency in the participation of analysis and studies in order to identify market trends, tools and the best applications in the market/industry.
4. Check, sometimes write and edit the contents for marketing activity, etc. and deploy them in different scenarios
5. Monitor effective benchmarks for measuring the impact of marketing programs, and analyze, review, and report in an effort to maximize results.
6. Organize and control marketing assets including documentation, database, reports, presentations, and/or other external assets.
7. Assist the Head of Direct Marketing on team project execution and daily affairs
________________________________________
QUALIFICATIONS:
? University degree in Business Administration/Marketing/E-Commerce/Chinese Literature;
? 2 years and above experience working in digital marketing field , such as SEM, web management or social Media.
? E-commerce experience a plus
________________________________________
KNOWLEDGE AND SKILLS:
?knowledge and experience with SEM, or web management, or China’s social media platforms
?strategy thoughts, planning, copywriting, presentation and communication skills
?Ability to collaborate with teams across a variety of functions and globally
?Good technical understanding and can pick up new tools quickly
?Experience of managing third party agencies
公司介绍
皇家加勒比游轮有限公司是全球领先的游轮度假集团，总部位于美国迈阿密，是纽约证券市场上市公司。旗下拥有皇家加勒比国际游轮（Royal Caribbean International）、 精致游轮（Celebrity Cruises）、精钻会游轮（Azamara Club Cruises）、普尔曼游轮（Pullmantur）、CDF（Croisieres de France）及与TUI AG合资的TUI Cruises等六大著名游轮品牌。共拥有40艘豪华游轮，另有4艘在建。
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com