厦门招聘

Role & Responsibilities

E-CRM Manager be a collaborative, inclusive, and team-driven role that has entrepreneurial drive. He/She is proficient in using user value system model and ConvertLab CRM tools, while being sensitive to customer life cycle value. Good at user precision activity and conversion, good at data precipitation and analysis, detail oriented, dare to continuously explore and try new growth opportunities and methods to achieve customer growth and sales target.

With our Consumer at the heart, your key focus will be to:

- Deep dive into member demographic, purchasing, EC platform behavior and social behavior across consumer journey to carry out long-term and short-term strategy for member operations

- Set up ECRM member segmentation system and execution plan with various channel and touchpoints for customer acquisition and retention. Conduct A/B testing to ensure the result improving constantly.

- Build up Loyalty member program, including membership grade system, CRM campaign, and keep optimize it with activities, benefits and offering.

- Collaborate with agency, PR team and Brand manager to implement best practices in consumer engagement across different channels viz. WeChat, SMS, EDM, APP’s, etc

- Responsible for day-to-day CRM operations:

- Keep track, evaluate and summarize all ECRM related activities, including but not limited to optimize member profile, CRLV (Customer Relationship Lifetime Value) and revenue achieved. Ensure right content being sent to right segments.

- Own and execute membership benefit program

- Engage and manage the membership and partner access

Specifically, for E commerce part, which is mainly Tmall for now, your job scope will cover :

- Member management:

Responsible for the establishment, maintenance and improvement of the member management system, Develop and improve member rights and policies, enrich member points and other activities, Improve the user consumption experience, promote and optimize the membership composition, increase the number of effective members and sales;

- Member marketing:

Manage member information and life cycle of members. Insight and analysis of member behaviors and needs. Develop and implement precision marketing strategies, constantly catalyze member activity, increase the proportion of member sales, and improve member value contribution;

- Member activities:

Plan and implement themed marketing activities or marketing programs for members to enhance member satisfaction and membership stickiness;

- Data analysis:

CRM data analysis, Establish member precision marketing system, improve ROI of CRM marketing activities;

- Project management:

About CAMUS
The only major Cognac House to remain family-owned and independent, since 1863 CAMUS has always had a passion for exceptional cognacs with the sole ambition to allow others to discover the infinite richness of their land. Committed to creating enjoyment through the “Finer Things in Life”, CAMUS successfully expanded its portfolio acting as distributor of distinctive and high-quality third party brands. Camus is also exclusive distributor for Moutai baijiu and Chateau de Laubade Armagnac in the international travel retail trade. Today the group employs close to 370 employees across eight countries and over three continents. CAMUS has subsidiaries in China and the United States, as well as offices in Russia, Vietnam and Hong Kong.

CAMUS Member
Yuanliu International Trade (Shanghai) Co., Ltd.
Mason Camus Catering Management
CAMUS LA GRANDE MARQUE BEIJING REPRESENTATIVE OFFICE

YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.

As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.

远流贸易是中国烈酒行业中***的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立，远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海，在北京、广州以及深圳设立分公司，同时在全国各主要城市已建立了稳固的销售网络。

作为国内主要的知名酒进口公司之一，远流保持不断创新，通过提供优质产品创造与众不同又真实难忘的奢华体验。