市场营销策划专员(12个月固定期限合同)
昆特斯品檀贸易(厦门)有限公司
- 公司规模:少于50人
- 公司性质:外资(非欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2020-11-23
- 工作地点:厦门-思明区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:市场企划专员
职位描述
汇报对象
澳大利亚总部市场经理
职责描述
协助总部根据公司在中国的总体目标,制定和实施多渠道数字营销战略
与品牌经理合作,通过各种新媒体渠道包括但不限于微信(必须)、微博、领英、抖音等,撰写和传播高质量内容;同时负责新媒体渠道的维护,以增加粉丝/订阅者数量
充当品牌监护人,确保根据公司品牌准则和当地法规管理中国的所有营销活动
协助公司在中国参加的各类展会和其他销售营销活动,如与展会组织者、广告公司、供应商等进行联络。
管理、维护和升级公司的中文网站
跟踪和报告营销活动 KPI
发掘公关/媒体机会,并与行业领导者互动
协助文档和内容的翻译
其它职责,以支持公司在中国业务需求
任职要求
全日制本科或以上学历,市场营销和/或公共关系或其他相关专业
3 至 5 年的相关数字营销经验;B2B 领域经验尤佳
具备基本的HTML文本知识,熟练掌握微信(必须)、微博、领英、抖音等新媒体渠道的内容创作和发布;
熟练使用Photoshop、InDesign 和Illustrator(至少其中一个)
优秀的中文文案撰写能力,为不同行业制作高质量的内容
优秀的中英文沟通能力,尤其是阅读和写作,能够与公司总部和国内销售团队进行专业交流
熟悉网站关键词优化(SEO)
良好的组织能力,能在压力下完成各项工作内容
能够行使高度的自主性,同时在基于团队的环境中有效工作
细致耐心
加分项:中药、工艺品 、个护、健康或香氛的行业知识
Reports to
Trade Marketing Manager
Responsibilities and duties
Assist Head Office to develop and implement omni-channel digital marketing strategies in line with the company’s overall goals in China
Work with Brand Manager to produce & disseminate high-quality content via different new media channels, including but not limited to WeChat (essential), Weibo, LinkedIn, Douyin, etc. as well as manage these channels to increase followers/subscribers
Act as brand guardian and ensure all marketing activity in China is managed according to the Quintis brand guidelines and local regulations
Support trade shows and other sales marketing campaigns in China, such as liaising with trade show organisers, advertising agencies and vendors, etc.
Manage, maintain and/or upgrade the company’s Chinese website
Track and report marketing campaign ROIs
Identify PR/editorial opportunities and engage with industry leaders
Assist with document and content translations
Perform other responsibilities required to support the company’s business in China
Qualifications and experiences
Bachelor’s degree in communications, marketing, and/or public relations or other related fields
3 to 5 years of relevant digital marketing experience, preferably in the B2B space
Basic HTML knowledge and very familiar with creating and disseminating content via new media channels such as WeChat (essential), Weibo, LinkedIn, Douyin, etc.
Familiar with Photoshop, InDesign and Illustrator (at least one of them)
Strong Chinese copy writing skills to produce high-quality content for different industries
Strong communications skills in both Chinese and English, especially reading and writing with the ability to interact professionally with Head Office and industry experts
Familiar with website SEO
Strong organisational skills and demonstrated ability to prioritise tasks and work under pressure
Ability to exercise high levels of autonomy, while at the same time working effectively in a team-based environment
Thorough, with excellent attention to detail
Industry knowledge in TCM, handicraft, cosmetics, wellness or fine fragrance is a plus
职能类别:市场企划专员
公司介绍
Quintis公司是世界领先的檀香原料生产商和供应商,在精油提取和木材加工领域拥有20多年的经验。公司总部位于澳大利亚帕斯,在美国,欧洲,日本,印度和中国等国家和地区拥有专业的销售和服务团队。Quintis服务于全球70多个市场的客户,涵盖香薰、手工艺品,家具,化妆品和芳疗等不同行业。如今,Quintis管理着世界上***的印度檀香种植园,在12,000公顷的澳大利亚北部培育550万棵树,可长期、稳定、可持续地提供檀香原木、檀香精油以及檀香木粉等原料。
联系方式
- 公司地址:地址:span厦门市思明区