厦门 [切换城市] 厦门招聘厦门市场/营销招聘厦门市场/营销/拓展经理招聘

渠道营销经理Trading Marketing Manager (职位编号:31838324)

百威(厦门)管理运营有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-11-02
  • 工作地点:北京-朝阳区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2.5-3万/月
  • 职位类别:市场/营销/拓展经理

职位描述

销售部市场岗位职责:

1. Initiate and execute trade marketing full year

负责销售部渠道营销全年策略和临时计划的制定和执行;

2. Align BU strategy with local marketing activity to maximize the marketing effect总部、事业部的市场活动的执行和当地渠道、售点结合,将市场活动的效应***化;

3. Manage POC image and SEP specific pillar

售点形象执行的管理和其他SEP项目的管理和落实;

4. Execution of ISP activations and marketing events to drive the growth of volume and distribution

超高端产品的策略和市场活动的执行,销量和售点分销的推动 ;

5. SPR team management for better budget control

促销员团队的管理,以达到预算控制和效率的提高;

6. Beer garden, DPD and consumer promotion

啤酒花园、排挡和消费者促销活动的协调和推动;

7. Management of SAL

销售项费用的管控和指引

8. Initiate trade marketing process maps and discipline

负责组织编写、修订和废止事业部通路行销相关管理制度及流程,并组织实施

9. POCM management for major events and innovate POC image decorations

负责重大推广活动(如节点、新产品上市、品牌推广等)的物料布置原则的制定、数量汇总及跟踪布置,并对终端品牌形象进行创新


要求:

Education 教育

Bachelor Degree and above, major in advertising, designing, journalism is preferred
本科及以上学历,广告学、设计类、新闻等专业尤佳

Experience 经验

At least 5 years trade marketing working experience in consumer foods industry

至少5年消费食品行业通路行销工作经验

Technical competencies (Job related) 专业能力 (与工作相关)

Good English communication and written skills英语口语及书面表达技巧

Good personal skills良好人际关系处理能力

Team worker团队合作精神

Positive and aggressive, willing to take challenges态度积极,能够接受挑战

Open minded思维开阔

Mobile and willing to
travel a lot
适应经常出差


公司介绍

Company Introduction
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea

联系方式

  • 公司地址:地址:span厦门市思明区软件园二期望海路33号