Brand Manager - 品牌经理
百威（厦门）管理运营有限公司
- 公司规模：10000人以上
- 公司性质：外资（欧美）
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2020-12-01
- 工作地点：上海
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 职位月薪：3-3.5万/月
- 职位类别：产品/品牌经理
职位描述
ABI is focused on organic growth and innovations is key to unlock organic growth. Innovation team is part of the marketing team with the responsibility of developing forward looking innovation based on trends, consumer needs, brand challenges. Role of this job is to work under the guidance of Innovation lead together to shape and build robust pipeline of innovations for super premium brands like Corona, Stella Artois in China. Innovation can refer to new product/liquid, pack, ritual launch or also re-launch of existing products in the market.
Accountabilities:
- Understand consumer in depth to be able to identify key pain points, tensions that be addressed by the brands. Come up with key jobs to be done for Corona, Ultra, Stella Artois through innovation by having a through understanding of the brands.
-Lead key innovation projects for Corona, Ultra, Stella Artois in ABI China market working together with global team, technical development team, and brand team to realize innovation on market. Ensure launch, post-tracking to validate if the innovation meets the objectives of launch
-Be responsible for innovation volume with cooperating with trade marketing and sales team - Ability to inspire the company to be ahead of the curve and anticipate trends
- Work closely with sales teams in the regions to understand their needs and build solutions addressing them.
Qualifications and Technical Competencies Requirement:
Education
Minimum Level of Education - College degree
Experience
Demonstration of academic achievement
Good communication skills and influence ability
Good leadership, ability to work and manage multiple stakeholders
Competencies (Job related)
Ability to understand the consumer problems and growth opportunities Being creative and disruptive – bringing new approaches to innovation Proactive mindset, always trying to constantly improve
Good presentation skills
Project Management/Agile Mindset
职能类别：产品/品牌经理
公司介绍
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea
联系方式
- 公司地址：地址：span厦门市思明区软件园二期望海路33号