厦门招聘

About the position:

To cope with rapid business growth and expansion, we are currently seeking dynamic and highly-motivated professional Digital Marketing Manager for China.

Principal job responsibilities:

· Define comprehensive digital communications strategies, budget and local content and promotion calendars

· Implement all digital and social media strategy and content plan

· Ensure all online content are consistent and comply with the corporation’s brand guidelines

· Build brand equities and increase brand awareness and support in-store promotion to drive retail store traffic

· Define and implement strategy: segmentation, guidelines, campaigns, KPIs.

· Work with agencies to get relevant market data (competition, customer analysis, market trends) to nourish the APAC strategy. Identify market research opportunities

· Manage all promotions calendars, in store events, exhibitions and VIP programs to maximize exposure and reach out to potential and existing customers via digital platform

· Manage and work with digital agencies to maintain interaction with consumers and drive new digital ideas for the customer across all touchpoints

· Optimize the current social platform across various components including copy, page title/descriptions, site architecture, etc

· Develop, prioritize, implement and maintain comprehensive SEM strategy

· Conduct keyword analysis/research and develop quality keyword portfolio

· Develop and manage high-quality reporting, and regularly communicate performance and insights

· Managing the Social marketing, posts, and analytics on all Social Media platforms (weibo, wechat, Instagram, etc)

· Create weekly and monthly analysis of SEM improvements and Social Media Traffic

· Analyze on-site and in-app engagement trends, proactively identifying opportunities to improve traffic and performance

· Manage budget planning and forecasting process.

Retain strong working relations between the
external parties and the company.

Requirements: - Degree holder in Marketing or related discipline. - At least 7 years of experience in Digital Marketing position in digital marketing agency, FMCG, retail, cosmetics, fashion or other related industries - Outstanding multi-tasking and project management skills. Timeline sensitive and result-orientated - Proactive, organized and detail-minded - A good team player with excellent interpersonal, negotiation and communications skills - Good Microsoft word/ excel/power point skills - Possess a strategic view of representation - Highly motivated, able to multi-task and work in fast-paced environment - Positive thinking, proactive and open-minded. - Strong business acumen and have a flexible and result driven approach on managing challenges and changes.

2020、21年度中国杰出雇主品牌。

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).