Marketing Manager Customer Experience
汉斯格雅卫浴产品（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：建筑/建材/工程
职位信息
- 发布日期：2019-01-16
- 工作地点：上海
- 招聘人数：1人
- 工作经验：无工作经验
- 学历要求：招1人
- 语言要求：不限
- 职位月薪：30-40万/年
- 职位类别：市场/营销/拓展经理
职位描述
ROLE PURPOSE
As one of the key strategic initiatives in Hansgrohe China 2020+ roadmap, the (new) retail business with customer-centric marketing approach and competence infrastructure is determined as a core growth pillar and leading success factor for the organization.
The company is now looking for an experienced and passionate marketer, heading the strategic development of Hansgrohe’s B2C marketing approach, incl. channel integration and marketing innovation along the end-customer journey, designed from customer’s angel of view, and based on solid customer insight.
This position is an upgrade and extension from the previous role of Strategic Marketing Manager, with clearly dedicated focus now on customer experience and their life-time brand loyalty. Besides marketing intelligence and database, the development and execution of brand showroom experience, the O2O synergy, the consumer relationship, and B2C marketing innovation will also be added to the job holder’s responsibility scope.
This position reports directly to the Vice President Marketing & Retail, and anticipate close collaboration with the functions of Brand Management, Digital Commerce, Training, Regional Marketing Operation, Retail Channel BD, and Retail Sales.ROLE PURPOSE
As one of the key strategic initiatives in Hansgrohe China 2020+ roadmap, the (new) retail business with customer-centric marketing approach and competence infrastructure is determined as a core growth pillar and leading success factor for the organization.
The company is now looking for an experienced and passionate marketer, heading the strategic development of Hansgrohe’s B2C marketing approach, incl. channel integration and marketing innovation along the end-customer journey, designed from customer’s angel of view, and based on solid customer insight.
This position is an upgrade and extension from the previous role of Strategic Marketing Manager, with clearly dedicated focus now on customer experience and their life-time brand loyalty. Besides marketing intelligence and database, the development and execution of brand showroom experience, the O2O synergy, the consumer relationship, and B2C marketing innovation will also be added to the job holder’s responsibility scope.
This position reports directly to the Vice President Marketing & Retail, and anticipate close collaboration with the functions of Brand Management, Digital Commerce, Training, Regional Marketing Operation, Retail Channel BD, and Retail Sales.n Establish and develop integrated competence database of marketing intelligence along end customer’s ecosystem, through systematic market observation, survey, interaction, and networking.
n Develop solid end customer insight and product / marketing plan based on above activities, pro-actively communicate / educate the organization on the outcomes. Help enable the transformation of Hansgrohe China’s business to a more customer-centric and sustainable model.
n Design, develop and maintain leading customer experience with cutting-edge technology and content in the retail channel, for both AXOR and hansgrohe, incl. the O2O (new retail) journey, POS in-store experience, B2C promotion programs and tools, other online and offline activation programs.
n Develop and execute the strategy of brand flagship stores, concept stores, and experience centers.
n Support channel BD to develop engagement plan and tools for key stakeholders and influencers in the channel, i.e. home deco interior designers, KOL.
n Be the driving force and pilot leader at Hansgrohe China for emerging technology and business model opportunities, including channel integration (i.e. O2O) and marketing innovation.
Collaborate with peer functions to create synergy and maximize the power of branding communications to the market.n University degree or above with the major in marketing, business administration, or relevant areas.
n Solid B2C marketing experience for leading brands (MNC or local leading brands both ok) as a must. Comparable experience in building materials or durable goods industry will be a strong plus.
n Strategic and structured mindset yet hands-on mentality.
n Creative, passionate, self-motivated, always curious on new possibilities.
n An excellent communicator and active cross-boundary team player.
n Proven leadership experience and skills.
n Ability to handle multi-tasks and sense of speed.
Good English skills both oral and written.职能类别： 市场/营销/拓展经理
公司介绍
汉斯格雅卫浴产品（上海）有限公司是德国汉斯格雅集团下的一家独资公司，于1999年在上海松江工业区成立。我们是一家建立在中国的以市场为先的德国公司，具有非常强的市场与客户导向，并且获得持续的增长。目前公司总人数800人，在中国有1家制造工厂，并设有4个办事处：上海，北京，广州和成都，遍布中国100多家经销商及400多家零售门店。汉斯格雅已经将其世界高端品牌引入中国，而且正不断给整个行业注入全新概念！
我们成功的秘诀之一在于对员工的培养和激励。我们注重团队协作，营造公开透明的工作氛围。我们的工作充满愉悦，我们培养员工的敬业精神并充分给予员工自我发挥的平台和空间，我们为公司的发展及取得的成功感到自豪。我们激励创新和改造，并将尽***努力发挥我们的才智。
选择汉斯格雅，您就业的新机会。
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汉斯格雅为您提供在积极向上、充满活力的国际化环境中发展职业生涯的机会。
在汉斯格雅，员工将爱上工作。
欢迎加入汉斯格雅！
公司班车：
市区1：7：45 一号线马戏城地铁站---7：55 七号线行知路地铁站---9：00 公司
市区2：8：25 一号线莲花路地铁站--9：00 公司
松江：8：15 仓城五村-8：20玉树南苑-8：25人乐小区-8：30乐都路谷阳北路-8：38蓝天东区-9：00公司
营销中心地址：上海市徐汇区宜山路407号尚光金座16F
联系方式
- 公司地址：上海市徐汇区宜山路407号尚光金座16FROLE PURPOSE
- 电话：13815854263