厦门 [切换城市] 厦门招聘厦门市场/营销招聘厦门市场企划专员招聘

Associate Online Marketing Manager, Shoes

亚马逊中国

  • 公司规模:5000-10000人
  • 公司性质:外资(欧美)
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2017-12-07
  • 工作地点:北京-朝阳区
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:1-1.5万/月
  • 职位类别:市场企划专员  

职位描述

职位描述:
Amazon China is seeking an ambitious, experienced customer-oriented and open-minded Online Marketing Manager with great communication skills and marketing savvy to help us build an authoritative shopping destination for kinds of products. Our mission is to create a best-in-class store where customers will discover, research and buy from the largest selection of genuine and high-quality products in China. This position is based in Amazon headquarter in Beijing. The Online Marketing Manager will be responsible for acting as a point of contact for marketing and content related issues within the business line. The area of responsibilities for this role includes:

Marketing campaign management
· Act as the point of contact for the Amazon traffic team on behalf of category business;
· Drive online traffic (website, e-mails) from both new and existing customers for our product lines, ensure optimal execution of best practices and seek improvements for all traffic channels (e.g. Email, SEO) in close co-operation with the traffic team;
· Work with cross-functional teams on campaign calendar and execution planning;
· Propose, manage and implement the online marketing and promotion plans in cooperation with other teams;
· Analyze campaign results and seek to optimize campaign effectiveness;

Vendor engagement
· Engage marketing function of top brands;
· Communicate marketing requirements and implementation plan with the brand owners;
· Conduct business reviews with the brand owners;

Site experience
· Work with stakeholder teams to deliver the best-in-class customer experience through ad hoc projects;
· Conduct regular quality control of our website by drawing on quantitative results;
· Continuously observe industry trends and refresh the website to reflect such trends;
· Drive item data quality improvement;
· Lead business process innovations.

Basic Qualifications
· An undergraduate degree or above;
· 2~5+ years of successful track records in marketing, digital analytics, product management, project management, consulting and/or financial analysis;
· Ability to self-organize multiple tasks well and to complete them on time with a clear focus on quantitative results;
· Solid team management skills, especially in motivating and delegating;
· Exceptional communications skills;
· Strong analytical and problem solving skills;
· Proven track record in taking end-to-end ownership and driving results;
· Willingness to roll up sleeves to do what is necessary;
· Demonstrated ability to coordinate across functional teams, including engineering, marketing, design and merchandizing teams;
· Proficiency in Excel and/or other data analysis tools;
· Proficiency in English reading and writing.

Preferred Qualifications
· E-commerce, marketing and/or retail experience preferred;
· Solid online marketing experience preferred;
· Data-driven mindset.

职能类别: 市场企划专员

公司介绍

亚马逊于 2004 年进入中国,秉承“顾客至尚”的理念,不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务,Kindle 电子书阅读器和电子书,亚马逊物流运营和亚马逊云计算服务(AWS)。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系,亚马逊中国持续推进跨境电商战略。2014年, 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店,致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线,是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户,以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心,配备超过 10 万台 Kiva 智能机器人,可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力,亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验,并帮助中国卖家出口海外,拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验,点燃中国大众的阅读热情。2012年12月,Kindle中国电子书店正式上线,通过与数百家中国出版机构商和进口书商合作,目前为中国读者提供了超过 70 万册电子书。2013 年 6 月,Kindle 电子书阅读器进入中国市场,随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品,并与全球保持新品同步发售,Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。

联系方式

  • Email:cn-proserve-intern-2019@amazon.com
  • 公司地址:总部地址: 北京市朝阳区东四环中路56号远洋国际中心A座 (邮编:100025)