西安招聘

Main Responsibilities
1. Take the lead to co-work with EC operation team and marketing team to translate brand/ category strategy into creative brand promotion activities, including but not limited to new products
2. Develop always on campaigns, promotion scheme, shop image, content as well as page design for regular events and big shopping windows on the platforms by identifying the effective EC platform marketing tools, including right touch points (e.g. search/ display/ other content marketing, etc.).
3. Work closely with internal and TP/distributors to manage the EC marketing investment, supervise daily operation and plan/execute the annual strategy of flag ship stores and social commerce to drive revenue.
4. Co-work with eCommerce platforms to build up the end-to-end consumer experience.
5. Understand consumer trends in emerging social and EC platforms, like tiktok, red, bilibili, etc, how to leverage social to boost the sales within the platform circle. 6. Finish other tasks assigned by line manager.

Qualification & Experience
1. Bachelor Degree or above
2. Fluent English communication skills
3. 3-5 years EC MKT/brand management experience in FMCG industry (must), experience in face care category and cosmetic channel is highly preferred (nice to have)
4. Experience in startup brand will be highly preferred.
5. Strong business acumen and has strategic/ framework thinking
6. Passionate to win and grow with brand.

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