西安招聘

Job Description

With the rapid pace of marketing innovation and breadth of Honeywell offerings in the Aerospace and Aviation industries, it’s an exciting time to work in the marketing field and at Honeywell.  Honeywell Aerospace has a unique and exciting Senior Customer Marketing Specialist position at its Shanghai, China campus contributing to the success of the Asia Pacific region’s marketing efforts spanning brand and reputation, sales lead and revenue generation and customer experience. 

As we evolve and focus more on highly personalized and customized marketing per customers, this digital marketing focused position will help transform lead and revenue generation, brand awareness and the customer experience and contribute directly to APAC sales and business growth.

With this role, we aim to better align more precise customer engagement and quickly adjust marketing tactics and investment based on the results and analytics we receive. 

Key Responsibilities

• Engage with the APAC marketing and sales teams throughout the Customer Decision Journey from awareness through to purchase and product installation and service.  Understand and focus on the core digital marketing tactics for proper follow up on key decision makers mapping, messaging, and influencing through the sales lead funnel to revenue.
• Design and execute mass marketing and highly targeted digital strategies and tactics to impact on customer purchasing behaviors in support of APAC/ China business initiatives.
• Work with the team to generate content and targeted messaging and ensure cross-coordination to the right APAC countries and marketing and PR disciplines. This can include social media, infographics, ads, photos, videos, blogs and much more.
• Work with PR with enlarged scope of influence by continuously building the right branding messages, thought leadership, especially challenging the convergence of traditional and social media.
• Leverage the new Honeywell brand promise and digital focus to create new concepts and designs to generate leads and improve the customer experience.
• Provide counsel, analysis and insight about new digital marketing KPIs and metrics – adjust “on the fly” based on the results you are seeing from the data.
• Partner closely with the sales team, sales excellence, Honeywell User Experience and IT teams.
• Develop and monitor existing digital platform such as HON aero website for China, Weibo, and WeChat, and regional popular social media vehicles. Understand and explore the other arising social media platforms for relevant country market in APAC.
• As integral part of the global customer marketing team, work closely with the Aero APAC leadership team, but also the larger marketing team worldwide in Aerospace, the region and corporate.

Knowledge, Skills, Abilities and Other Requirements

• 8+ years of relevant professional experience (agency experience preferred)
• Bachelor’s degree in marketing, journalism or other related field
• High proficiency in multimedia applications and digital marketing tactics
• Self-directed, highly motivated, results-driven
• Strong presentation, writing, and interpersonal skills
• Demonstrated success working across borders in matrix organization
• Excellent English written and spoken English; other languages a significant benefit
• Pragmatic, revenue-oriented approach to proactive problem solving and prioritization
• Experience partnering with customers/stakeholders/IT to drive participation and collaboration
• Strong interest in emerging social media and interactive trends and their business application to Honeywell Aerospace
• Ability to execute to budget, schedule and quality requirements
• Experience operating in ambiguous, dynamic environment with evolving requirements, expectations and organizational needs
• Strong program management skills, with a focus on quality and attention to detail
• Profound understanding and proven skills on all digital tools such as site core, Marketo, Adobe, salesforce.com, Google Ads, Google Analytics and social media outlets such as WeChat or Weibo, or others.

霍尼韦尔在中国
霍尼韦尔是一家《财富》美国100强之一的互联工业企业，为全球客户提供专业的行业解决方案，涵盖航空和汽车产品及服务，楼宇、住宅和工业控制技术，以及特性材料。从飞机、汽车、住宅、楼宇、制造工厂、供应链到工人，我们的技术致力于万物互联，创造一个更智能、更安全和更可持续发展的世界。

霍尼韦尔在华的历史可以追溯到1935年。当时，霍尼韦尔在上海开设了***个经销机构。目前，霍尼韦尔各业务集团均已落户中国，旗下所辖的所有业务部门的亚太总部也都已迁至中国。目前，霍尼韦尔在全国30多个城市拥有约13,000名员工, 其中有近2,600名研发工程人员。

霍尼韦尔在中国实施“东方服务于东方”(East for East)的发展战略，充分利用公司在节能、环保、安全、安防、互联等相关领域的全球领先实力，有效地为中国推进新型城镇化、加快产业升级和建设安全宜居、资源节约和环境友好型社会做出贡献。霍尼韦尔致力于积极建立一流的本地研发能力，并努力将中国的完整强大的供应链优势融入于公司的本地研发和生产之中，并以此为基础积极推进“东方服务于世界”(East to Rest)战略，推动“中国创造”服务全球。

在业务发展的同时，霍尼韦尔还通过“家园建设计划”(Honeywell Hometown Solutions)这一独特的全球公益项目，积极关注家庭安全与安防、科学和数学教育、人道主义援助等领域的社会和社区需求，通过科技的力量践行公益，携手各界共建一个更安全、更舒适、更节能的美好“家园”。在中国开展的主要项目包括： “儿童安全过假期”、 “太空学院教师培训计划(HESA)”、“卓越科学与工程计划(HISE)”、 “涓流计划-霍尼韦尔安全饮水教室”、“四川地震灾区援建小学”；“偏远地区教育支持- 霍尼韦尔多媒体学习中心”等。

你是否为在一个热情洋溢的、可以改变和影响整个行业发展的团队中工作而感到欢欣鼓舞呢？在霍尼韦尔，我们时刻寻找着真切渴望付出并期待成长的人才。当今世界，产品和技术固然重要，但人才始终是重中之重。我们坚信，有着不同信念、不同想法、不同性别、不同肤色的多元化团队能给我们带来更优的决策。正是我们的员工，使得霍尼韦尔与众不同、出类拔萃。

霍尼韦尔是一个倡导机会平等的雇主。我们对所有候选人一视同仁，而不论其年龄、种族、信仰、肤色、国籍、血统、婚姻状况、情感或性取向、性别认同或表达、残疾、国籍、性别、宗教或退伍军人身份。