品牌经理 Brand Manager
强生(中国)有限公司
- 公司规模:1000-5000人
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-11-13
- 工作地点:上海
- 招聘人数:若干
- 工作经验:三年以上
- 职位类别:产品/品牌经理
职位描述
Description
Write up reviews for key marketing activities, new product launch and lesson learnt for next year planning
Provide inputs on the development of the best local adaptation of franchise footprint and new product roadmap based on business understanding
Develop annual media plan with advertising agency to maximize cost efficiency and review execution results on monthly basis for refinements
Lead NPD business team to ensure timely new product launch with flawless execution
Act as key window for advertising agency related subjects-Manage,regular weekly meeting, project update, ensure contact report is issued on time
Lead ABM by project
Qualifications
3-6years marketing experience of FMCG industry, Personal care category will be a plus;
Have experience of TVC development, creative development and media planning
Good at promotion analysis and budget control
Good at understanding consumer behavior and insight
Strong communication skill and influencing ability
Write up reviews for key marketing activities, new product launch and lesson learnt for next year planning
Provide inputs on the development of the best local adaptation of franchise footprint and new product roadmap based on business understanding
Develop annual media plan with advertising agency to maximize cost efficiency and review execution results on monthly basis for refinements
Lead NPD business team to ensure timely new product launch with flawless execution
Act as key window for advertising agency related subjects-Manage,regular weekly meeting, project update, ensure contact report is issued on time
Lead ABM by project
Qualifications
3-6years marketing experience of FMCG industry, Personal care category will be a plus;
Have experience of TVC development, creative development and media planning
Good at promotion analysis and budget control
Good at understanding consumer behavior and insight
Strong communication skill and influencing ability
公司介绍
拥有125年历史的美国强生公司是世界上最具综合性、业务分布范围最广泛的健康护理产品的制造和服务企业,为消费品、制药以及医疗器材和诊断产品市场提供全面的产品和服务。强生公司连续多年名列《财富》“全球最受尊敬的公司”排行榜前列。
强生公司一致注重在中国的发展,强生(中国)有限公司1992年在上海市闵行经济技术开发区成立,是强生公司在中国大陆设立的首家独资企业,致力于生产和推广高品质的适合各种年龄段的个人卫生护理用品,推动中国家庭健康护理水平的提高,公司的产品不仅供应国内消费品市场,而且还出口供应国际市场。强生(中国)有限公司的使命是成为中国最受信赖的消费类健康保健公司。公司致力于生产和销售高品质的个人保健产品,以增进中国家庭的健康。
With more than 100 years of history, Johnson & Johnson (JNJ) is the world’s most broadly based healthcare company discovering, developing, and manufacturing consumer health, pharmaceuticals, and medical devices and diagnostics products. With over 250 operating companies, Johnson & Johnson has approximately 114,000 employees in 57 countries and markets its products throughout the world. It has been ranked among the top of the global Most Admired Companies by Fortune for years.
Johnson & Johnson has been committed to its development in China. Established in Shanghai Minhang Economic & Technological Development Zone in January 1992, Johnson & Johnson China Ltd. is the first wholly-funded enterprise set up by Johnson & Johnson. It is committed to producing and promoting high quality personal health care products catering for consumers of various ages, and driving the health care of Chinese families. Its products are not only sold in domestic consumer market, but also exported to international markets. The mission of Johnson & Johnson China Ltd. is to become the most reliable consumer health care product provider in China. It is committed to producing and selling high quality health care products to enhance the health of Chinese families.
更多机会请登陆www.careers.jnj.com
强生消费品中国今年启动了校招微博,我们将在第一时间公布校招信息和校招进程,请@强生消费品中国-校园招聘。
强生公司一致注重在中国的发展,强生(中国)有限公司1992年在上海市闵行经济技术开发区成立,是强生公司在中国大陆设立的首家独资企业,致力于生产和推广高品质的适合各种年龄段的个人卫生护理用品,推动中国家庭健康护理水平的提高,公司的产品不仅供应国内消费品市场,而且还出口供应国际市场。强生(中国)有限公司的使命是成为中国最受信赖的消费类健康保健公司。公司致力于生产和销售高品质的个人保健产品,以增进中国家庭的健康。
With more than 100 years of history, Johnson & Johnson (JNJ) is the world’s most broadly based healthcare company discovering, developing, and manufacturing consumer health, pharmaceuticals, and medical devices and diagnostics products. With over 250 operating companies, Johnson & Johnson has approximately 114,000 employees in 57 countries and markets its products throughout the world. It has been ranked among the top of the global Most Admired Companies by Fortune for years.
Johnson & Johnson has been committed to its development in China. Established in Shanghai Minhang Economic & Technological Development Zone in January 1992, Johnson & Johnson China Ltd. is the first wholly-funded enterprise set up by Johnson & Johnson. It is committed to producing and promoting high quality personal health care products catering for consumers of various ages, and driving the health care of Chinese families. Its products are not only sold in domestic consumer market, but also exported to international markets. The mission of Johnson & Johnson China Ltd. is to become the most reliable consumer health care product provider in China. It is committed to producing and selling high quality health care products to enhance the health of Chinese families.
更多机会请登陆www.careers.jnj.com
强生消费品中国今年启动了校招微博,我们将在第一时间公布校招信息和校招进程,请@强生消费品中国-校园招聘。
联系方式
- 公司地址:上班地址:建国路77号华贸中心14层