西安招聘

Strategic Responsibilities:
- Define and get approval for the future integrated online (incl. ecommerce) strategy within the company (Jebsen) and its presented brands. Align online channel branding and sales targets with overall business direction. Establish online channel as part of multi-channel future.
- Improve current online channel distribution and communication strategies plus develop new opportunities, communicate and deliver goals within a short period of time, involving operations/marketing/sales teams together to drive the online business.
- Develop and coordinate online marketing strategies to drive users for affiliate, paid search, advertising programs as well as provide reporting and analysis for online marketing programs. Gain strong customer retention for Jebsen brands especially through email Marketing.
- Continuously analyze, create, measure, and optimize online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEM, social media and more. Play a key role in identifying, developing and implementing key online marketing strategies and trends to directly impact the critical business metrics, especially in the area of mobile and social media.
- Propose new marketing program ideas and then secure support from internal and external sources to fund and execute these programs.

Tactical and Operational Responsibilities:
- Develop and manage key metrics and budgets; understand and implement coding schemes for tracking purposes.
- Create and manage weekly and monthly reporting and tracking, flagging issues, and report metrics
- Design, implement and manage permanently online marketing programs focusing on building awareness and customer acquisition plus activate existing customers.
- Develop the online channel promotions and action calendar on annual/seasonal basis.
- Work with Product Marketing (the brands) and Marketing Communications on daily base to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. Gain higher rate of "time on site".
- Propose and manage our pay-per-click campaigns, online media buys and budgets.
- Understand, optimize and expand keyword list.
- Analyze and report program performance; provide results and recommendations for improvement and new programs.
- Support external online retailers to enable them to deliver most up to date images and product information, as well as maintain advertising policies and programs.
- Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability. Have continuous A/B testing and constantly improve site through LPO.
- Develop ad copy, landing pages, banner creative and other marketing collateral for online use.
- Stay abreast of industry related trends/technology. Provide support for other areas as needed.
Technical Operations and Administration
- Enhance the online store UI technically. Create accurate reports from mysql,
- Use independent professional development background ability to technically deliver the functions and features the business requests of the channel.
- Others: manage operational administration, cancellation, issue resolution, stock replenishment, content updates, working closely with Marketing and the promotional calendar, to deliver timely update after launch of eCommerce shop. This role will engage different parts of the business to ensure online technical issues are completed (as of 2013 and after).

Requirements :
- 4+ years of prior experience in eCommerce or Online Marketing
- Various flavors database experience, web and mobile development, including design and marketing, C++. Also C#, Java, VB, PHP, .NET, MySql, PostGreSQL, JavaScript, HTML, Video, Ruby, AJAX, CSS
- Some open source CMS like, Zencart, PHP, and Ruby experience is advantageous.
- Experience with IPhone and 3G phone development, experience with double byte languages. EDI manipulation, portal sites creation experience
- Strong written and verbal communication skills
- Strong negotiating skills
- Passion for innovative software and customer interaction
- Multi-tasking
- Good analytical skills
- BA in Marketing or Related Field
- Good English communication ability

捷成集团简介
历经百余年商海磨砺的捷成,已经从最初的一家贸易公司，发展成为专注于市场开拓和分销的集团式企业，在其服务的行业打下深厚根基。捷成长期致力于中国内地、香港、澳门、台湾等地区发展，凭借专业的市场知识，为来自世界各地的商业伙伴提供开拓本地市场的有效途径。捷成广泛涉猎多个行业，包括消费品、饮料产品、工业产品和奢侈品，立志为区域市场带来最优质的服务，以配合东亚地区瞬息万变的市场环境。捷成于区外亦与各姊妹公司紧密联系，覆盖之国家包括：澳洲、孟加拉国、新加坡、马来西亚、印度尼西亚、泰国、菲律宾、越南、丹麦、德国、沙特阿拉伯、斯里兰卡、阿拉伯联合酋长国及美国。如欲索取更多详细信息，请浏览捷成集团网站(www.jebsen.com)，也欢迎你关注捷成官方Facebook (facebook.com/jebsengroup) 和新浪微博(weibo.com/jebsengroup)。