西安招聘

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Job Title:
(Senior) Specialist & Project Manager of Social Media Communications of Digital communications


Main Responsibilities:


· Support to design and implement social media (paid & organic) communications/marketing strategies to reach, engage, convert and retain target audiences based on brand strategy and business needs.
· Independently design and manage social media communication & marketing projects to enhance brand awareness, drive conversion and support to generate business opportunities.
· Social media communications content development – topic identification, storyline development and creation of audience-driven content for various social media platforms and adaptation of existing content from China and HQs teams.
· Keep exploring new digital/social media platforms/applications.
· Establish effective communications and good network with business teams/influencers to well engage both internal and external stakeholders.
· Analyze impact of diverse social media and marketing programs. Leverage and analyze “big data” from social listening, campaign tracking, competitive monitoring, and media to explore deep-insights of target audiences, and improve planning.
· Engage and manage digital/social media agencies to support programs, campaigns and community management.

Basic Qualifications:


· 4-6 years of marketing experience, with hands on experience in social/digital communications/marketing.
· Excellent interpersonal communications and project management skills when working in virtual team across functions.
· A smart and creative person with strategic thinking, curiosity, priority-setting and self-motivation.
· B2B industry know-how and experience will be a plus.
· Strong mindset to drive business value via exploring social CRM/leads generation/Influencer engagement, and other new digital tactics.
· Excellent social media content writing.
· Good written and oral communication skills in English and Mandarin.
· Must be a strong team player with multi-task capability.

西门子股份公司是全球领先的技术企业，170 余年来不断致力于卓越的工程技术、创新、品质、可靠性和国际化发展。公司业务遍及全球，专注于电气化、自动化和数字化领域。 作为***的高效能源和资源节约型技术企业之一，西门子在高效发电和输电解决方案、基 础设施解决方案、工业自动化、驱动和软件解决方案等领域占据领先地位。依托公开上市 的子公司西门子医疗股份公司，西门子也是计算机断层扫描和磁共振成像系统等医疗成像 设备，以及实验室诊断和临床IT 领域领先的技术领导者。

西门子***在中国开展经营活动可以追溯到1872 年，当时西门子向中国提供了***台指针式电报机，并在19 世纪末交付了中国***台蒸汽发电机以及***辆有轨电车。1985 年，西门子与中国政府签署了全面合作备忘录，成为***家与中国进行深入合作的外国企业。140 余年来，西门子以创新的技术、卓越的解决方案和产品坚持不懈地为中国的发展提供全面支持，并以出众的品质和令人信赖的可靠性、领先的技术成就以及不懈的创新追求，在业界独树一帜。

西门子见证了中国改革开放带来的巨大变化，同时也为中国的改革发展做出了重要贡献。2018 财年（2017 年10 月1 日至2018 年9 月30 日），西门子在中国的总营收达到81亿欧元。西门子在中国拥有超过33000 名员工，中国已成为西门子第二大海外市场。