西安招聘

Business Segment

Healthcare China

About Us

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Role Summary/Purpose

GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.This position leverages market/competitive analysis, clinical and industry trends to identify opportunities and create complete value propositions meeting customer needs. Guide the product roadmap development and create/implement Product Marketing plans including segmentation and targeting, product configuration and marketing communications plan.

Essential Responsibilities

• Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning and assess competitor portfolios • Owning the Growth Playbook process for a product/portfolio • Understanding customer’s clinical and economic needs, as well as values and benefits sought. Develop Marketing Blue print for product line • Spurring innovation & creative thinking as a process based on customer needs in conjunction with P&L leaders and overall business innovation strategy • Deliver market forecasts and business case for products/upgrades that are at concept stage, work with Business Analysis and Global Design to develop, test and prototype new product ideas • Facilitate innovative total customer offering development to ensure customer • Partner with internal and external domain experts to highlight emerging practice trends and product/content needs of the customer. • Key contributor to Growth Playbook, ensuring regional plans & executions are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) • Define and develop a strategy to address various healthcare markets, such as hospital segment, RHIN segment, digital health, community solution. This includes: Defining the strategy for the growth (sales and profitability) Obtaining the input and buy in of key stakeholders within the modalities/P&Ls Driving the delivery of the strategy cross-business Partnering with Business Development to identify new business opportunities • Develop and maintain in-depth knowledge and understanding of trends and requirements in the defined healthcare market. • Identify the product or application profile, product definition required to meet current unmet needs and take the lead role on portfolio management. Provide product definition & roadmap input to R&D team. Connect with Global product marketing team. • Develop the business cases for lead projects (for presentation to the Portfolio Strategy board) and lead such projects through to launch. Transition to product and operational marketing post-launch. • Establish tradeoffs between internal development and business partnership activities with strategic partners-including contract negotiations and maintenance, product changes, forecasting and financials. • Align cross-business marketing resources around healthcare market priorities and ensure we deliver common messaging and a holistic value proposition for the customer. • Evangelize for the product by presenting to customers and users groups; represent the product at trade shows and with media; sell product roadmap internally; participate in winning large deals; provide sales training, and generate enthusiasm for the product.

Qualifications/Requirements

• Bachelor’s Degree in Product Management, Sales/Marketing, Engineering, Business Administration, healthcare or related field • 3+ years’ experience in product portfolio, product development, sales, or related field • 5+ years’ experience in Healthcare IT, hospital management, clinical document management, and clinical practice management. • Best understanding Healthcare IT standard, such as HL7, DICOM, ICD-10, CDA, XDS • Experience Tele-Medicine, RHIN, digital hospital, mobile solution, hospital QC, etc. • Prior experience in a leadership role with direct reports • Excellent oral and written communications skills • Strong analytical and process skills • Strong project management skills • Ability to work effectively within a matrix environment • Willing to travel 50% time

Desired Characteristics

• MBA or Master’s degree in Marketing, Business Administration, Engineering or related field. • Deep product management/marketing expertise, including: market trend/analysis, NPI process, product roadmap development, requirements, and product life-cycle management. • ICFC, CIC funding process/management. • Degree and practice in a clinical discipline • Healthcare product/industry/technical acumen • Leadership skills to lead teams and shape/lead growth vision and marketing strategy • Innovation – develop new ideas through collaboration and execute on creative ideas • Team oriented – ability to motivate and work well with diverse, cross-functional teams • Proven ability to work globally • Proven ability to influence and negotiate internally and with customers.

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.