西安招聘

Main Responsibilities

Overall

l Assist in developing overall CRM strategy and plan that is in line with ECCO’s business goals.

l Monthly CRM review against aligned targets and quarterly review of competitors dynamics.

l Data analysis and data mining on a regular basis to have a better understanding of consumer insight and purchase motivation.

l Provide data support to other departments on a regular basis or by request.

l Manage CRM budget or CRM related cost for both retail channel and wholesale channel.

l Assist in internal process include but not limited to payment process, contract process etc.

l Assist in doing necessary manuals, SOP or ad-hoc report.

l Responsible for agency pitch.

l Manage agency or 3rd part and make evaluation on a regular basis.

l Undertake other assignments by line manager.

CRM system

l Responsible for CRM system development and implementation in all retail channels from planning to execution .

l Be familiar with system operation in all backend modules.

l Identify opportunities for improving system and user flow according to findings of China customer behavior and market trends.

l Cooperate with IT for system maintenance or upgrade.

Loyalty program – retail channels

l Responsible for loyalty program in all retail channels to strengthen member recruitment and maintenance within CRM system.

l Develop member communication plan to engage with member on a regular basis with customized content

l Develop and implement CRM campaigns through multi-channel approaches, such as WeChat SMS, EDM as well as from the shop front

l Provide regular training of the loyalty program to all front line staff, develop and implement monitoring program to make sure these front line staff promote ECCO loyalty program in a right way.

Loyalty program – wholesale channels

l Responsible for national loyalty program to deliver one loyalty program concept among dealers.

l Carry out CRM project in selected dealer markets to support dealer in member recruitment, member management and member maintenance

l Monitor member status in selected dealer markets to ensure a sustainable improvement.

Position Requirements：

l At least 2 years working experience on CRM (in house CRM team or CRM agency)

l Familiar with data mining tool and system like BA

l Be consumer centric minded

l Proactive and willing to learn new things and take challenges

l Be detail oriented, can work independently, and have exceptional problem solving skills and communication skills

l Enjoy working in a fast-paced work environment

l Ability to effectively manage range of business resources (e.g. people, budgets, agency, etc.)

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上领先的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中最重要的因素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！