Assistant ECRM Manager
强生(中国)有限公司
- 公司规模:1000-5000人
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2018-03-08
- 工作地点:上海
- 工作经验:3-4年经验
- 职位月薪:2-2.5万/月
- 职位类别:业务拓展主管/经理
职位描述
KEY ACCOUNTABILITIES:
Become part of the Johnson & Johnson Family team.
Join the JNJ EC team and enable more people to see more, connect more, live more.
Responsibilities:
?Develop annual communication plan based on CRM strategy and guarantee the good execution of all different channels.
?Responsible for design (personalized) content and consumer engagement on social channels (WeChat, Weibo, SMS).
?Ali system consumer/fans content plan develop (WeiTao, Fans community, etc).
?Working closely with CRM agency partner / IT to ensure CRM system works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
?Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
?Provide detail CRM data and report with the help of IT.
?Assist CRM lead for the design of CRM targeting campaign.
REQUIREMENTS:
?Marketing, Communication, Analytical related Degree, or an additional 2 years of related work experience in lieu of degree required.
3+ years of professional work experience in ECRM, ideally from FMCG / Retailing industry or CRM agency.
?Experience in building a CRM communication plan.
?Related experience in communication channel operation, e.g. Social Media (WeChat / Weibo), KOL & Vertical Channels (Little Red Book), MCN.
? Solid project management and planning experience required.
?Previous experience at a multichannel and/or international retailer, combining both online and offline success criteria preferred.
?Fluent both on oral and written English
职能类别: 业务拓展主管/经理
公司介绍
强生公司一致注重在中国的发展,强生(中国)有限公司1992年在上海市闵行经济技术开发区成立,是强生公司在中国大陆设立的首家独资企业,致力于生产和推广高品质的适合各种年龄段的个人卫生护理用品,推动中国家庭健康护理水平的提高,公司的产品不仅供应国内消费品市场,而且还出口供应国际市场。强生(中国)有限公司的使命是成为中国最受信赖的消费类健康保健公司。公司致力于生产和销售高品质的个人保健产品,以增进中国家庭的健康。
With more than 100 years of history, Johnson & Johnson (JNJ) is the world’s most broadly based healthcare company discovering, developing, and manufacturing consumer health, pharmaceuticals, and medical devices and diagnostics products. With over 250 operating companies, Johnson & Johnson has approximately 114,000 employees in 57 countries and markets its products throughout the world. It has been ranked among the top of the global Most Admired Companies by Fortune for years.
Johnson & Johnson has been committed to its development in China. Established in Shanghai Minhang Economic & Technological Development Zone in January 1992, Johnson & Johnson China Ltd. is the first wholly-funded enterprise set up by Johnson & Johnson. It is committed to producing and promoting high quality personal health care products catering for consumers of various ages, and driving the health care of Chinese families. Its products are not only sold in domestic consumer market, but also exported to international markets. The mission of Johnson & Johnson China Ltd. is to become the most reliable consumer health care product provider in China. It is committed to producing and selling high quality health care products to enhance the health of Chinese families.
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联系方式
- 公司地址:上班地址:建国路77号华贸中心14层