电商推广经理
强生(中国)有限公司
- 公司规模：1000-5000人
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2018-03-03
- 工作地点：上海
- 工作经验：无工作经验
- 学历要求：本科
- 职位月薪：2.5-3万/月
- 职位类别：电子商务经理/主管
职位描述
职责描述：
1. 对京东、苏宁、唯品等整体流量负责，确保日常和大促期间品牌有足够的免费和付费流量，为销售做保证
a. 熟悉日常与促销期间生意的POS、转化与流量需求，为POS产出达成计算与采买足够的流量支持
b. 通过投放策略，不断优化人群、词包、展示位置等，提升转化
c. 与运营配合，有针对性的扶持平台战略产品
2. 为付费流量ROI负责，提高京东站内精准通、CPD、内容流量，唯品苏宁等站外引流的ROI。利用京东双分等政策，最大化整体广告费 ROI
a. 熟悉平台各自广告产品的使用方式、适用商品、人群、大致产出
b. 针对强生产品的客单组合，以及商品机制的组合，最大化UV产aAA出
c. 利用平台广告配送、双分等政策，提高费用ROI
3. 预算管控，确保在不超过整体预算的前提下，协助销售完成POS目标
a. 精细化运营，优化投放，优化转化率与ROI，付费流量销售占比不低于行业水平
b. 付费流量ROI不低于行业水平
任职要求：
1、一本以上学历
2、2年以上电商付费媒体推广经验，1年以上京东推广经验
3、对数字敏感，数据分析能力强
职能类别： 电子商务经理/主管
关键字： 电子商务推广
公司介绍
拥有125年历史的美国强生公司是世界上最具综合性、业务分布范围最广泛的健康护理产品的制造和服务企业，为消费品、制药以及医疗器材和诊断产品市场提供全面的产品和服务。强生公司连续多年名列《财富》“全球最受尊敬的公司”排行榜前列。
强生公司一致注重在中国的发展，强生（中国）有限公司1992年在上海市闵行经济技术开发区成立，是强生公司在中国大陆设立的首家独资企业，致力于生产和推广高品质的适合各种年龄段的个人卫生护理用品，推动中国家庭健康护理水平的提高，公司的产品不仅供应国内消费品市场，而且还出口供应国际市场。强生（中国）有限公司的使命是成为中国最受信赖的消费类健康保健公司。公司致力于生产和销售高品质的个人保健产品，以增进中国家庭的健康。
With more than 100 years of history, Johnson & Johnson (JNJ) is the world’s most broadly based healthcare company discovering, developing, and manufacturing consumer health, pharmaceuticals, and medical devices and diagnostics products. With over 250 operating companies, Johnson & Johnson has approximately 114,000 employees in 57 countries and markets its products throughout the world. It has been ranked among the top of the global Most Admired Companies by Fortune for years.
Johnson & Johnson has been committed to its development in China. Established in Shanghai Minhang Economic & Technological Development Zone in January 1992, Johnson & Johnson China Ltd. is the first wholly-funded enterprise set up by Johnson & Johnson. It is committed to producing and promoting high quality personal health care products catering for consumers of various ages, and driving the health care of Chinese families. Its products are not only sold in domestic consumer market, but also exported to international markets. The mission of Johnson & Johnson China Ltd. is to become the most reliable consumer health care product provider in China. It is committed to producing and selling high quality health care products to enhance the health of Chinese families.
更多机会请登陆www.careers.jnj.com
强生消费品中国今年启动了校招微博，我们将在第一时间公布校招信息和校招进程，请@强生消费品中国-校园招聘。
强生公司一致注重在中国的发展，强生（中国）有限公司1992年在上海市闵行经济技术开发区成立，是强生公司在中国大陆设立的首家独资企业，致力于生产和推广高品质的适合各种年龄段的个人卫生护理用品，推动中国家庭健康护理水平的提高，公司的产品不仅供应国内消费品市场，而且还出口供应国际市场。强生（中国）有限公司的使命是成为中国最受信赖的消费类健康保健公司。公司致力于生产和销售高品质的个人保健产品，以增进中国家庭的健康。
With more than 100 years of history, Johnson & Johnson (JNJ) is the world’s most broadly based healthcare company discovering, developing, and manufacturing consumer health, pharmaceuticals, and medical devices and diagnostics products. With over 250 operating companies, Johnson & Johnson has approximately 114,000 employees in 57 countries and markets its products throughout the world. It has been ranked among the top of the global Most Admired Companies by Fortune for years.
Johnson & Johnson has been committed to its development in China. Established in Shanghai Minhang Economic & Technological Development Zone in January 1992, Johnson & Johnson China Ltd. is the first wholly-funded enterprise set up by Johnson & Johnson. It is committed to producing and promoting high quality personal health care products catering for consumers of various ages, and driving the health care of Chinese families. Its products are not only sold in domestic consumer market, but also exported to international markets. The mission of Johnson & Johnson China Ltd. is to become the most reliable consumer health care product provider in China. It is committed to producing and selling high quality health care products to enhance the health of Chinese families.
更多机会请登陆www.careers.jnj.com
强生消费品中国今年启动了校招微博，我们将在第一时间公布校招信息和校招进程，请@强生消费品中国-校园招聘。
联系方式
- 公司地址：上班地址：建国路77号华贸中心14层