梧州招聘

Country: China Job Description

General

Job Title: (Senior) Area Marketing Manager & Associate Ar-ea Marketing Manager

GJFA code: MM_BM_MB
GJFA Grade : 5
Department: Specialty BU
Reports to (Function): Area Sales Manager
Group Brand Manager


Job Purpose (State in one sentence the overall objective of the job)
Responsible for area marketing activities of the responsible category.
Responsible for marketing, advertising and promotion programs within the A&P budget.
Compliance with applicable policies, procedures and other regulations.

Major Accountabilities (Describe the main results of the job to be achieved )
1. Support brand strategy definition and C4 MPH plan
2. Coordinate with sales team to jointly define Area sales/marketing tactical plans and develop sales PoA to ensure brand strategy execution
3. Design, manage, coordinate and evaluate brand tactical plans and category A&P budgets for Area activities
4. Ensure high quality execution of agreed tactical plans for Specialty activities
5. Manages area category budgets for area activities
6. Ensure brand messages consistency
7. Ensures that NP4 guidelines are fully respected in central and regional marketing driven activities
8. Coach and provide guidance to the staff to be compliant:

Key Performance Indicators (Indicate how performance will be measured: indicators, activities…)

? Achieve area category sales target
? Achieve area category market share target
? Control area category marketing expense
? Achieve area marketing event effectiveness

Job Dimensions (Indicate key facts and figures)


Subordinate Functions: Direct: Indirect:
Number of Associates:

Direct: Indirect:
Financial responsibility
(where appropriate):


Impact on the organisation
(where appropriate):
Senior Management Team or critical position


Ideal Background (State the minimum and desirable education and experience level)

Education: University degree in Business or Science (MBA preferred)
Languages: Fluent in both written and spoken Chinese Mandarin
Good in both written and spoken English
Experience: 6 years marketing experience within pharmaceutical industry, while 3 years in management position
Marketing experience preferred




Signatures:


Effective Date:
Name of Job Holder (printed):


Signature/Date:


Name of Superior (printed):


Signature/Date:

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