梧州招聘

Based on local market and consumer insights as well as aligned with national CCSD strategy to build up and execute effective activation, promotion and consumer activities in different channels of IC category to ensure high ROI of all marketing expenses, maket penetration, and sales target achievement.

Build up Regional Ice Cream channel and categroy development strategy, policy, execution process, mangement criteria.

Develop Regional Customer development strategy and business plan in different channels, including customer selection, contract, negotiation, promotion execution and evalution ROI.

Develop effective promotion plan and marketing activities based on channel and shopper insights in different channels and areas.

Ensure all marketing activities are executed effectively by sales teams in all areas.

Manage and allocate PTE effectively and ensure the ROI on different channel is reasonable. Establish Efficient/Transparent/Fair resource allocation principles within the region and implement them strictly.

Customize and make the POSM based on the different market needs to drive the sales achievement.

Build up the knowledge pool on channels, train and coach sales team to improve the channel knowledge and skill to improve sales performance.

Analyze market data to understand market trend and competitors sales in key cities and channels to improve our performance.

Understanding of Bussiness Planning process and reviews.

Nestle Leadership Framework.

Good knowledge of Sales operations.

Excellent interperonal skill and presentation skill.

Drive Channel/Customer Knowledge, generate Shopper insights, establish Winning Sales Strategy.

Integrated Customer Relationships and Collaboration, effective Business Planning, drive Excellence in Execution.

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