文山招聘

Guangzhou, China

 

• 5 years' working experience in marketing, Trade Marketing or Sales of MNC preferable in FMCG company.
• Understanding of Food&Beverages/FMCG business, consumer/shopper needs and buying pattern, trade and channel Marketing.
• Positive thinking,high degree of self motivation,persistent and result orientated.

• Based on local market and consumer insights as well as aligned with national CCSD strategy to build up and execute effective activation, promotion and consumer activities in different channels of IC category to ensure high ROI of all marketing expenses, maket penetration, and sales target achievement.

• Build up Regional Ice Cream channel and categroy development strategy, policy, execution process, mangement criteria.
• Develop Regional Customer development strategy and business plan in different channels, including customer selection, contract, negotiation, promotion execution and evalution ROI.
• Develop effective promotion plan and marketing activities based on channel and shopper insights in different channels and areas.
• Ensure all marketing activities are executed effectively by sales teams in all areas.
• Manage and allocate PTE effectively and ensure the ROI on different channel is reasonable. Establish Efficient/Transparent/Fair resource allocation principles within the region and implement them strictly.
• Customize and make the POSM based on the different market needs to drive the sales achievement.
• Build up the knowledge pool on channels, train and coach sales team to improve the channel knowledge and skill to improve sales performance.
• Analyze market data to understand market trend and competitors sales in key cities and channels to improve our performance.

• Understanding of Bussiness Planning process and reviews.
• Nestle Leadership Framework.
• Good knowledge of Sales operations.
• Excellent interperonal skill and presentation skill.

74687 /51 /ZP

我们是雀巢，全球***的食品饮料公司。我们有308,000名员工，我们的宗旨是“提升生活品质，贡献于更健康的未来”，这是我们前进的澎湃动力。我们的价值观根植于尊重：尊重自己、尊重他人、尊重多样性、尊重我们的未来。2018年公司营收914亿瑞士法郎，公司规模庞大，在85个国家拥有413家工厂。我们认为人是我们最重要的资产，因此我们向您提供充满活力的包容性国际工作环境，这里有遍布不同业务部门、职能部门和地理位置的工作机会，您在工作中会遇到各种各样的团队和文化。

雀巢公司成立于1866年，目前已经有150多年的历史了。总部位于瑞士的韦威，是全球知名的食品饮料公司。雀巢努力的目标是“充分发掘食品的力量, 提升每个个体的生活品质，无论当下还是未来”。雀巢产品在186个国家均有销售，拥有超过2000个品牌，涉及婴儿营养、饮用水、咖啡、糖果巧克力、宠物食品、专业餐饮解决方案、乳制品、健康科学、冷冻食品、调味品等领域。我们还通过太太乐、徐福记、豪吉等本地品牌为消费者提供优质产品。
雀巢在中国的总部位于北京。目前在国内运营22家工厂、3个研发中心（北京、东莞、深圳）和5个创新中心（上海、青岛、泰州、天津和哈尔滨）、奶牛养殖培训中心和谷物能力中心（哈尔滨）、雀巢咖啡中心（普洱）、食品安全研究院（北京）、4个客户交流中心。