武汉招聘

Overall Purpose：

To lead a marketing and communications team/function to promote and increase CIMAs profile within the region.

Responsible for planning, implementation and delivering the regional marketing and communications plan to build CIMAs profile and reputation by:

increasing student recruitment, progression and retention

increasing membership and member retention

promoting CIMA products and services.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES:

Identify and develop new markets for strategic growth to deliver sales KPIs in North Asia region

Devise and develop plans with major employers and secure agreements to recruit and/or train CIMA students and members and generate sales from CIMA’s products and services.

Work with corporate centre to coordinate, produce and deliver global marketing campaigns including marketing communications materials, high profile global events.

Raise CIMA’s profile and brand awareness within the region

Promote CIMAs products to members and students.

Inspire and motivate a team of marketing and PR/ communications professionals.

Attend and represent the region at international brand teleconferences and global working parties to deliver global campaigns and events etc.

As regional brand champion:

Embed the CIMA footprint, CIMAs behaviours and brand ethos within the region.

Ensure brand guidelines are adhered to all marketing activities accurately reflect the CIMA brand.

Manage the use of central marketing and communications tools such as the Brand Hub (CIMAs central online marketing resource) and eSend (CIMAs in-house HTML email campaign tool).

Work with central Global Profile and Communications to oversee local PR agency/ in-house representatives to input into global PR KPIs and deliver global PR campaigns in line with related objectives.

Responsible for the guardianship of the CIMA brand within the region and ensuring all activities appropriately reflects the CIMA brand.

Increase student recruitment and student/member retention in the region and meet targets as set out in CIMA plans/strategy, and work within a set budget

Develop and implement appropriate regional recruitment, retention and employer marketing and communications campaigns to maximise student growth and student / member retention in the region

Implement global campaigns into the local markets working with the central profile and communications and marketing teams

Create campaigns/messages to maximise the impact of CIMA’s Relationship Framework on recruitment and retention activities in the market place

Manage and continually improve the way we collate and handle prospects

Devise strategies and programmes to maximise prospect to student conversion

Identify relevant income generating opportunities and work as appropriate with other departments to develop products and campaigns

Work with the information management team to analyse the information within CARIS and elsewhere to improve the efficiency and effectiveness of marketing and communications activities, enabling a metrics based marketing decision making which can drive performance

To measure performance and evaluate strategies and campaigns for added value and continuous improvement, feeding back to the global profile team where necessary

Other relevant projects or tasks as required

KEY SKILLS and COMPETENCIES ：

People Management: the ability to inspire, motivate and manage a team of professionals ESSENTIAL：Yes

Communication - excellent standard of written and verbal communication skills. ESSENTIAL：Yes

The ability to develop and implement solutions involving teams from across CIMA and 3rd parties (includes negotiation) ESSENTIAL：Yes

Project management – ability to develop and apply project management techniques to ensure projects are proposed, researched, implemented, communicated and reviewed effectively. ESSENTIAL：Yes

Creativity and Innovation – ability to look at challenges or objectives in new ways and facilitate creative thinking to explore issues and solutions. ESSENTIAL：Yes

Analytical approach – ability to analyse data to inform decision making ESSENTIAL：Yes

Digital marketing – Implementation and evaluation of channels and campaigns ESSENTIAL：Yes

Copywriting – Excellent standard of English required ESSENTIAL：Yes

Creative design and production process – a detailed understanding of design and production process. ESSENTIAL：Yes

DESIRABLE：

QUALIFICATIONS & EXPERIENCE：

Knowledge of all areas of the marketing, PR mix and how to apply them in both commercial and not-for-profit industries.

Experience of developing a marketing and communications strategy to support organisational objectives and managing budget

Experience in successfully managing a team engaged in diverse activities

Understanding of business processes and how they interface with marketing activity.

Ability to use business processes to maximise the effectiveness of campaigns.

Experience of sourcing and recognising new promotional activities.

Preferred a recognized Degree or Postgraduate Degree in Marketing, PR or Communications

Good knowledge of the local education sector

To review all current and significant risks within CIMA and the post holder’s designated directorate on a monthly basis. Advising the Senior Management Team on progress and applying counter measures where appropriate.

The Chartered Institute of Management Accountants (CIMA), founded in 1919, is the world's leading and largest professional body of management accountants. There are more than 232,000 members and students holding important positions in 179 countries and regions around the world, spread across the major industrial and commercial enterprises, public departments and non-profit organizations.

With the aim to become the most influential professional accounting body in the world, both CIMA and AICPA have created a new Association on 1 January 2017. The Association of International Certified Professional Accountants represents 650,000 members and students in the field of public accounting and management accounting worldwide, advocating and defending current and future public interests and business sustainability.

CIMA China office - based in Shanghai is one of the four regional offices in the world. We are looking for a highly motivated and self driven individual to form part of the team.

英国皇家特许管理会计师公会（CIMA）成立于1919年，是全球领先且规模***的管理会计师专业组织。 在全球179个国家和地区拥有超过232,000名身居要职的会员和学员，遍布于各大工商企业、公共部门和非营利机构。

为了成为全球最具影响力的专业会计机构，CIMA和AICPA均于2017年1月1日成立了新的公会。国际注册专业会计师公会 (The Association of International Certified Professional Accountants) 代表全球公共会计和管理会计领域65万名会员和学员, 倡导和捍卫当下及未来的公共利益和商业可持续性。

位于上海的CIMA中国办事处是全球四个区域办事处之一。 我们正在寻找一个有上进心和自我驱动力的人来组成团队。