Marketing Analyst
福特汽车金融(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:金融/投资/证券
职位信息
- 发布日期:2013-01-09
- 工作地点:上海-浦东新区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:高级客户经理/客户经理 资产评估/分析
职位描述
General Summary Statement
These positions will assist marketing manager to deal with marketing related issues within the location, which will mainly focus on marketing analysis, marketing communication, marketing program execution and marketing intelligence collection.
Key Duties
? Marketing Plans and Programs
o Coordinate the development of annual marketing plan and budget
o Coordinate the design and execution of marketing programs on both national and regional basis
o Strengthen the marketing programs budget control and internal control procedure
o Execute the post campaign analysis for effectiveness evaluation and future reference
o Coordinate dealer and company events
? Market Intelligence Collection and Communication
o Compile executive summary of competitor and market information, with Dealer Account Manager's assistance, periodically for management information
o Execute competitor analysis and industry analysis, and communicate with management on regular basis
o Liaise with Ford China Public Affairs and Advertisement Agents for product and company information sharing
o Liaise with manufacturers for collecting and sharing marketing information
o Liaise with Ford Financial Asia Pacific Regional office as required
? Measurement Reporting
o Develop and maintain sales and marketing reporting and metrics data
o Analyze sales & market trend and make recommendations to management
o Ad-hoc report and analysis requested by management
? Market Survey
o Coordinate the Customer Satisfaction Index / Dealer Satisfaction Index process across all Trustmark brands
o Coordinate with Dealer Account Manager to execute market survey requested by management
? Branding
o Ensure proper brand and logo usage
o Coordinate with brand partners to strengthen branding position by various marketing promotion and advertising campaign
o FAFC branded POS material design, production and stock management
o Brand communication including but not limited to print advertisement, internet, website and dealer showroom materials
Requirements
? University Graduates major in Marketing, Business Administration, Finance or other related fields
? Working experience is 4 years minimum and in marketing area would be preferred
? Previous experience in Banking and Financial Services industry will be an advantage
? Strong communication and coordination skill is essential
? Proficient English and strong PC skills required
? Possesses high personal standards of integrity
? Quick learner and a strong team player
? Pay attention to details
? Strong responsibility of maintaining high quality
? Creative & strong business acumen
? Outgoing personality
These positions will assist marketing manager to deal with marketing related issues within the location, which will mainly focus on marketing analysis, marketing communication, marketing program execution and marketing intelligence collection.
Key Duties
? Marketing Plans and Programs
o Coordinate the development of annual marketing plan and budget
o Coordinate the design and execution of marketing programs on both national and regional basis
o Strengthen the marketing programs budget control and internal control procedure
o Execute the post campaign analysis for effectiveness evaluation and future reference
o Coordinate dealer and company events
? Market Intelligence Collection and Communication
o Compile executive summary of competitor and market information, with Dealer Account Manager's assistance, periodically for management information
o Execute competitor analysis and industry analysis, and communicate with management on regular basis
o Liaise with Ford China Public Affairs and Advertisement Agents for product and company information sharing
o Liaise with manufacturers for collecting and sharing marketing information
o Liaise with Ford Financial Asia Pacific Regional office as required
? Measurement Reporting
o Develop and maintain sales and marketing reporting and metrics data
o Analyze sales & market trend and make recommendations to management
o Ad-hoc report and analysis requested by management
? Market Survey
o Coordinate the Customer Satisfaction Index / Dealer Satisfaction Index process across all Trustmark brands
o Coordinate with Dealer Account Manager to execute market survey requested by management
? Branding
o Ensure proper brand and logo usage
o Coordinate with brand partners to strengthen branding position by various marketing promotion and advertising campaign
o FAFC branded POS material design, production and stock management
o Brand communication including but not limited to print advertisement, internet, website and dealer showroom materials
Requirements
? University Graduates major in Marketing, Business Administration, Finance or other related fields
? Working experience is 4 years minimum and in marketing area would be preferred
? Previous experience in Banking and Financial Services industry will be an advantage
? Strong communication and coordination skill is essential
? Proficient English and strong PC skills required
? Possesses high personal standards of integrity
? Quick learner and a strong team player
? Pay attention to details
? Strong responsibility of maintaining high quality
? Creative & strong business acumen
? Outgoing personality
公司介绍
Ford Automotive Finance (China) Ltd (FAFC) is a successful automotive financial services company, expanding steadily since it began operations in 2005. FAFC is a subsidiary of Ford Motor Credit Company, one of the world’s largest automotive financial services companies, established in 1959. The financing operations are part of automotive industry leader and pioneer Ford Motor Company, which celebrated its 100th anniversary in 2003.
Ford Motor Credit Company was one of the first global auto finance companies to open a representative office in China in 1996. It provides financing in about 100 countries worldwide. Ford manufactures or distributes automobiles across six continents. Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. It now has a number of subsidiaries and joint ventures in China. Ford is launching five new plants and introducing 15 new vehicles to China by 2015.
FAFC provides a range of quality finance products and services to Ford dealers and customers, supporting sales of Ford vehicles. FAFC offers retail and wholesale financing for customers and dealers nationwide. As part of a global enterprise, FAFC leverages global expertise to provide world class products and services as it continues to expand its business in China. FAFC operates with the highest integrity, maintaining a high standard of professional conduct and respect for all employees.
We promise:
To employ individuals who are most suitable for the job and to place them in positions that provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further:
To maintain competitive compensation and benefit programs compared to other MNC in China:
To reward people according to their jobs, their performance and their contributions to the company.
To support our business in China, we are looking for talented people to join us for the positions listed.
福特汽车金融(中国)有限公司是一家成功的汽车金融服务企业,自2005年开展业务以来, 公司规模逐步扩大。其母公司美国福特汽车信贷公司成立于1959年, 是世界***的汽车金融服务公司之一。金融服务是福特汽车业务的一个组成部分。作为汽车行业的领军者和开拓者,美国福特汽车公司已有 110年的历史。
福特汽车信贷公司是首批在华设立代表处的全球汽车金融公司之一,它早在1996年就在中国设立了代表处。福特汽车信贷公司在全球近100个国家提供金融服务。福特在全球六大洲都有汽车生产和销售业务。 福特在中国的历史可以追溯到1913年,当时上海进口销售的T型车是福特汽车在中国的首辆汽车。如今福特在中国建立了众多子公司和合资企业。 到2015年, 福特将有5个新工厂完工, 并且会引进15款新车型。
福特汽车金融(中国)为福特经销商和客户提供一系列优质的产品和服务,支持福特汽车在中国的销售。 福特汽车金融(中国)为全国的客户和经销商提供个贷和经销商金融服务。作为全球企业的一部分,福特汽车金融(中国)充分利用全球的资源,为客户提供世界一流的产品和服务,以不断拓展其在中国的业务。同时,福特汽车金融(中国)始终坚守诚信的原则,秉诚高标准的职业操守,尊重每一位雇员。
我们承诺;
选用最适合的员工,并充分发挥其才能和技术;
适时评估员工业绩,提供指导和培训,助其不断发展;
提供与其它在华跨国企业相比有竞争力的薪酬福利;
以员工的工作、业绩和贡献为依据进行奖励;
为支持在中国的业务发展, 我们诚聘各英才加入。
Ford Motor Credit Company was one of the first global auto finance companies to open a representative office in China in 1996. It provides financing in about 100 countries worldwide. Ford manufactures or distributes automobiles across six continents. Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. It now has a number of subsidiaries and joint ventures in China. Ford is launching five new plants and introducing 15 new vehicles to China by 2015.
FAFC provides a range of quality finance products and services to Ford dealers and customers, supporting sales of Ford vehicles. FAFC offers retail and wholesale financing for customers and dealers nationwide. As part of a global enterprise, FAFC leverages global expertise to provide world class products and services as it continues to expand its business in China. FAFC operates with the highest integrity, maintaining a high standard of professional conduct and respect for all employees.
We promise:
To employ individuals who are most suitable for the job and to place them in positions that provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further:
To maintain competitive compensation and benefit programs compared to other MNC in China:
To reward people according to their jobs, their performance and their contributions to the company.
To support our business in China, we are looking for talented people to join us for the positions listed.
福特汽车金融(中国)有限公司是一家成功的汽车金融服务企业,自2005年开展业务以来, 公司规模逐步扩大。其母公司美国福特汽车信贷公司成立于1959年, 是世界***的汽车金融服务公司之一。金融服务是福特汽车业务的一个组成部分。作为汽车行业的领军者和开拓者,美国福特汽车公司已有 110年的历史。
福特汽车信贷公司是首批在华设立代表处的全球汽车金融公司之一,它早在1996年就在中国设立了代表处。福特汽车信贷公司在全球近100个国家提供金融服务。福特在全球六大洲都有汽车生产和销售业务。 福特在中国的历史可以追溯到1913年,当时上海进口销售的T型车是福特汽车在中国的首辆汽车。如今福特在中国建立了众多子公司和合资企业。 到2015年, 福特将有5个新工厂完工, 并且会引进15款新车型。
福特汽车金融(中国)为福特经销商和客户提供一系列优质的产品和服务,支持福特汽车在中国的销售。 福特汽车金融(中国)为全国的客户和经销商提供个贷和经销商金融服务。作为全球企业的一部分,福特汽车金融(中国)充分利用全球的资源,为客户提供世界一流的产品和服务,以不断拓展其在中国的业务。同时,福特汽车金融(中国)始终坚守诚信的原则,秉诚高标准的职业操守,尊重每一位雇员。
我们承诺;
选用最适合的员工,并充分发挥其才能和技术;
适时评估员工业绩,提供指导和培训,助其不断发展;
提供与其它在华跨国企业相比有竞争力的薪酬福利;
以员工的工作、业绩和贡献为依据进行奖励;
为支持在中国的业务发展, 我们诚聘各英才加入。
联系方式
- 公司地址:地址:span临近浦东世纪公园,可乘地铁七号线(花木路站)和地铁二号线(龙阳路站)直达