武汉招聘

Description:
The Audience on Demand Supervisor of Planning is responsible for the development of audience-centric media plans
in support of the Vivaki agency teams. This highly motivated, detail-oriented individual leverages an array of AOD tools,
agency insights, and their own personal creativity to create compelling media & targeting campaigns in support of agency
strategic needs. The position is responsible for deep understanding of the following key areas:

? Targeting Data – strong working knowledge of data marketplace
? Media Sources – deep understanding of each display media exchange
? Forecasting – developing and maintaining models for budget projections
? Proposals – creating & supporting custom campaign proposals

The ideal candidate will have digital media planning & buying experience, very strong interpersonal, analytical, and writing
skills, with the ability to make clear, concise presentations. Previous sales planner & account management experience is a
plus. Most importantly, the candidate must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something unique that will have a lasting impact on the Publicis network of agencies.


Responsibilities:
Product Execution
? Lead the discovery process for any and all agency AOD RFPs
? Design and validate optimal targeting criteria and data partners for achieving agency campaign objectives
? Develop accurate & realistic media recommendations based on targeting insights, including estimated budget / costs for campaign
? Provide timely responses to agency AOD requests for proposals
? Address & resolve any questions/issues related to proposals
? Review all insertion orders and confirm final details with Activation team

Product Strategy
? Provide subject matter expertise on agency targeting needs and feedback
? Identify gaps and opportunities related to targeting and media sources
? Continuously enhance & expand the “Audience Manager” and planning toolsets of the Audience on Demand product
? Work with Platform Management and Business Development teams to identify and incorporate best-in-breed data
? partners and solutions

Minimum Qualifications:
? B.S. , preferably in Marketing, Advertising,
? 2+ years in digital media or account planning, with special emphasis on planning and creating insights related to
consumer segments
? Previous experience with leading digital publisher / portal a plus
? Excellent interpersonal, verbal, written communication and presentation skills
? Intelligent, entrepreneurial type with strong interpersonal skills and work ethic
? Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
? In-depth understanding of digital advertising landscape from either media planning or sales planner perspective
? High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
? Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

阳狮锐奇是由法国阳狮集团(Publicis Groupe)于2008年整合旗下媒体和数字业务而成立的战略机构，集合了阳狮集团旗下几个自主品牌的市场影响力，他们分别是：两家全球媒体代理机构星传媒体(Starcom MediaVest Group)和实力传播(ZenithOptimedia)，以及他们的媒介购买与多元化服务中心博睿传播(VivaKi Exchange)、领先数字营销代理机构狄杰斯(Digitas)、创新营销咨询机构德诺(Denuo)、新媒体广告公司睿域营销（Razorfish），并掌管着500亿美元的全球广告支出和影响。

自2006年成立以来，博睿传播为实力传播和星传媒体提供媒介购买与多元化服务，并迅速成为中国最大购买量的媒体公司之一。博睿传播以全力提升客户的投资回报（ROI）为理念。我们把客户的广告花费以“投资”（而非“花费”）的心态，力求耕耘收获最大的商业回报。在网络营销渗透、颠覆传统广告策略思维的今天， 我们相信并鼓励员工在每一个工作环节上突破创新, 惟有突破创新才能维持、并促进持续的健康发展。