Marketing Manager
武汉史密斯挂车有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：汽车及零配件
职位信息
- 发布日期：2014-01-04
- 工作地点：武汉
- 招聘人数：1
- 语言要求：英语熟练
- 职位类别：销售经理
职位描述
To develop, establish and maintain marketing strategies to meet business objectives. Effective management of the marketing, advertising and promotional activities of the company.
Responsibility:
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms
- manage the productivity of the marketing plans and projets
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentations
- liaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
Requirements:
Education and Experience
- business or marketing-related degree or equivalent professional qualification
- more than 5 years experience in all aspects of developing and managing marketing strategies in Semi-Trailer or
truck industry
- technical marketing skills
- proven experience in customer and market research
- relevant product and Semi-Trailer industry knowledge
- experience with relevant software applications
- English
Key Competencies
- excellent written and verbal communication skills
- formal presentation skills
- organization and planning
- strategic thinking
- problem analysis and problem-solving
- team-leadership
- persuasiveness
- adaptability
- creativity
- judgment
- decision-making