武汉招聘

Basic Information 基本信息
Job Title
岗位名称 Internet & Digital Division/Dept部门 DASI/CASI/CICH/MKTC
Job Family
岗位类别 (HR fill) Job Grade
岗位级别 Location
工作地点 Shanghai HQ
Prepared By
起草人 Approved by
批准人 Laurent Cicolella, Marketing & Communication Senior Manager
Report Line
汇报关系 Direct:
直接汇报 Shen Jia Ying Subordinate
下属关系 Direct:
直接下属
Functional:
职能汇报 Creative & Digital Manager Functional:
职能下属
Mission 岗位目标
The communication strategy of Peugeot & Citroën China Imported Vehicles relies on 2 pilars : Roadshows & Events ; and Digital. The mission of the “Internet & Digital” position is to propose, execute and monitor the action plans related to Peugeot & Citroën Import online communication.

Major Responsibilities 岗位职责
？ All digital channels : set up a regular & systematic tracking of digital actions
？ Internet :
？ Upgrade Peugeot & Citroën websites
？ Merge Citroën and DCAD websites
？ Carry out Search Engine Optimization of all sites
？ Provide regular traffic report & analysis
？ Weibo & Social networks (iWom) :
？ Daily management of the iWom agency
？ Carry out an external audit on the efficiency of iWom accounts
？ Define and follow up a communication planning for iWom
？ Set up the validation process with brand image
？ Develop light advertising (more funny, less institutional)
？ Leads management : propose and execute a "prospect contact plan" for Peugeot & Citroën Import
？ Weixin (WeChat) : propose a communication strategy & action plan

关于PSA集团
PSA集团致力于为全球消费者提供独特的汽车体验和自由愉悦的出行方案。凭借旗下五大汽车品牌标致、雪铁龙、DS、欧宝和沃克斯豪尔推出的汽车产品，以及Free2Move品牌提供的共享出行服务，PSA集团不断满足汽车用户日益提升的需求和期待。集团的愿景是成为“效率领先的全球汽车制造商及客户首选的出行方案提供者”，“Push to Pass”加速超越战略规划代表着实现该愿景的***步。在自动驾驶和汽车互联领域，集团处于领先地位。此外，PSA集团的业务还涉及金融（PSA集团融资银行）和汽车零部件行业（佛吉亚公司）。