武汉招聘

Basic Information 基本信息
Job Title
岗位名称 Digital Communications Supervisor Division/Dept
部门 DASI/COM
Job Family
岗位类别 (HR fill) Job Grade
岗位级别 Location
工作地点 Shanghai
Prepared By
起草人 Xiaoyan HUA-SCHWAB Approved by
批准人 Xiaoyan HUA-SCHWAB
Report Line
汇报关系 Direct:
直接汇报 Communications Director,
Asian Operations Subordinate
下属关系 Direct:
直接下属 N/A
Functional:
职能汇报 N/A Functional:
职能下属 N/A
Mission 岗位目标
? Developing and implementing the Group’s digital communications strategy in China, maintain and improve the relationships with Chinese media and other stakeholders through social network platform.
? Introducing the latest technologies to the Group’s digital communication in China and promote the Group’s corporate image through brand & product, innovation technology, clean energy vehicle, CSR and other communication aspects.
? Systemic and efficient developing social media network for the Group by innovative methods
? Keep consistency of communication directions with HQ, guide and support digital communication activities for Peugeot, Citroën and DS brands and two joint venture companies, keep the communication lines open.
Major Responsibilities 岗位职责
? Plan and execute annual digital communications strategy for different digital media platform in China, including social media, online PR activities.
? Social Media:
- Execute and track the digital media operations, including BBS, Blog, micro blog, eCRM, SEO, internet, mobile, video, SNS marketing.
- Digital media planning based on the overall strategy to achieve optimized ROI, set digital KPI to track media efficiency and manage overall expenditure on a regular basis.
- Provide monthly tracking and analysis on the on-going digital programs, post campaign evaluation and competitor review and develop action plan to maximize communication opportunities.
- Social Network Strategy development, create synergy with media relationship maintenance to support external communications.
? Online PR activities:
- Establish and maintain the Group’s corporate website
- Combine online activities with transitional PR approach to maximum the external communications effect
- Monitoring and analysis latest industrial news and articles on portal website, KOL’s blog, etc.
- Working closely with other team members and other departments to support the internal communications projects.
- Working with relevant agencies and teams to plan and manage the budget for digital including all projects defined above and future projects.
Qualifications 任职要求


Language
语言要求 French is a plus

Technical Skills
专业技能 ? Experienced in international automobile company with understanding about corporate communications and knowledge of Chinese auto industry
? Good understanding on the Group’s product, brand concept, marketing and AD
? Be experienced in digital communication strategy development, media relationship management, negative report handling & crisis management
? Excellent interpersonal & negotiation skills and good team player
? Strong know-how and understanding of all areas of digital media communications including SEM, Social Media, Email, eCRM, mobile, etc
? Have spirit of innovation, flexibility, and good insight to online/social media
? Good at planning, organizing, and problem solving
? Professional written and verbal communications in Mandarin and English
? Capacity of supplier management and budget control
? Familiar with Office suite, quick leaner of relevant software

TOEIC is perferred

关于PSA集团
PSA集团致力于为全球消费者提供独特的汽车体验和自由愉悦的出行方案。凭借旗下五大汽车品牌标致、雪铁龙、DS、欧宝和沃克斯豪尔推出的汽车产品，以及Free2Move品牌提供的共享出行服务，PSA集团不断满足汽车用户日益提升的需求和期待。集团的愿景是成为“效率领先的全球汽车制造商及客户首选的出行方案提供者”，“Push to Pass”加速超越战略规划代表着实现该愿景的***步。在自动驾驶和汽车互联领域，集团处于领先地位。此外，PSA集团的业务还涉及金融（PSA集团融资银行）和汽车零部件行业（佛吉亚公司）。