| Main responsibilities and key activities: 1. Company local website upgrade & maintenance - Work with vender to enrich contents for company official website - Work with vender on the joint functions, eg: link with Salesforce - Local Website maintenance (press, news, events…etc) 2. Lead Generation via digital channels including: SEO— - Have a clear action plan from SEO improvement
- Collect data of user behavior and suggestions for our website from VOC
- Coordinate with technical vendor to make sure every requirement is implemented on time
- Continuously to update contents in website, keep website visitor increasing.
- Generate leads and hit the MGO (MKT generated Opportunity) target; - Use conductor to monitor SEO keyword performance
- Update SEO Bowler monthly. PPC— - Keywords management and keep the bid performance improvement
- PPC spend control according to the budget.
- Adjust PPC campaigns and budget according to sales needs, (PD projects, promotions) - Generate leads and hit the MGO (MKT generated Opportunity) target; - Update PPC bowler and performance report monthly.
- Review meeting weekly with HQ Social media— - Company’s Weibo & WeChat platform optimization
- Link sales to e-commerce.
- Work with venders on interactive contents creation (videos, flash, articles). - Generate leads and hit the MGO (MKT generated Opportunity) target; Webinar—
- Host webinars for generating leads and opportunities, hit the MGO target
- Invitation and thank you letter before and after each webinar.
- Attendee and relevant reports
- Manage webinar page on website, publish a clear webinar calendar. EDM— - Manage a clear EDM calendar
- Make the landing pages and HTML localized and send them out on time
- EDM effectiveness increasing.
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| | Qualifications and professional knowledge: Education / Experience o Bachelor Degree, MBA is a plus. o At least 4-5 years of digital marketing experience. o Preferable in big internet company, internet media or in house E-marketing team o Functional experience of digital space, digital media, SEO, PPC, social media and China’s digital ecosystem o Has experience on SFDC is preferable. Special Knowledge o Search Engine Marketing experience (Baidu) o Social Media Marketing knowledge o E-commerce knowledge o Integrated Digital Marketing knowledge | Competencies (personal qualifications): o You have a good sense on IT infrastructure. o You have a good sense on PR & Media. o You are creative (in many ways) but work very precise and detail oriented. o You pay attention to details and have an excellent design sensibility. o You are solution minded and works pro-active. o Strategic thinking, Strong communication skill, Fast learning ability Internal contacts: o Sales & Application engineers o Customer Service o Senior Management o Marketing & Tele-marketing | External contacts: o Associations o Business Partners and resellers o Vendors | Main objectives and Key Performance Indicators (KPI’s): Achieve the SEO’s leads and MGO target Achieve the PPC’s leads and MGO target Achieve the social media leads and MGO target Achieve the Webinars & EDM’ leads and MGO target Website maintenance and daily management |
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