Public Relations Specialist
休斯车联网（武汉）有限公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：通信/电信运营、增值服务 互联网/电子商务
职位信息
- 发布日期：2013-02-22
- 工作地点：武汉
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：公关主管 公关专员
职位描述
HUGHES TELEMATICS, INC.
Information is the fuel that drives our business. When plentiful, information enables sound business decisions. When well-analyzed, it has the power to effect change. When shared with others, it sparks improvement. At HUGHES Telematics, we are pioneering patented technologies and innovative services designed to harness the power of the vehicle information network - real-time, anytime. From reducing the cost of vehicle manufacturing, service and ownership to supercharging fleet productivity, safety and convenience, we are setting new standards in the vehicle Telematics industry. What could be achieved with the right information? Imagine the possibilities we have.
About Us
We are delivering the next generation of vehicle information-based technologies and services - today. Our patented systems allow complete connectivity to any make or model vehicle, but that is just the beginning. What really differentiates us from other companies is our broad portfolio of services. Each designed to significantly improve vehicle and customer relationship management potential while greatly reducing costs. Whether in the business of automotive manufacturing, dealer operations, fleet management or affiliated services such as insurance or car rental, we can help map out the fastest road to greater efficiency and revenue. We will also demonstrate solutions never thought practical.
To perform this job successfully, an individual must be able to perform the essential functions for this position and meet the physical requirements needed to perform these functions. Reasonable accommodations may be made for qualified individuals with disabilities.
Job Summary
The public relations (PR) specialist is primarily responsible for the overall reputation and favorable image of our company, which involves planning and directing public relations programs, and managing communication between our company and the media. In addition, this role helps promote partner initiatives, and develops unpaid media opportunities that generate sales. This position focuses on the development and execution of campaigns that engage the media while promoting HTI's goals and objectives as well as those of our clients.
Responsibilities
1. Develop results-driven campaigns that integrate online and offline channels to meet business goals.
2. Own and run vertical market, regional and product focused campaigns.
3. Lead the planning and implementation of projects. Manage communication budgets.
4. Identify clients and audiences and determine the most effective way to disseminate information to them.
5. Provide coaching and interview prep for executives. Draft speeches and arrange interviews for company executives.
6. Write, edit and package persuasive and newsworthy content that can be easily repurposed by PR manager or other team members into blog posts, comments, traditional press releases, speaker abstracts, award submissions, e-newsletter content, opinion pieces and executive talking points.
7. Manage our news pipeline by creating compelling news hooks, drafting the majority of press release content, collaborating cross-functionally, and developing data-driven press releases on an ongoing basis.
8. Develop and manage media relationships. Coordinate outreach efforts within our sales and marketing team. Identify opportunities to leverage our social media on a regular basis to drive media interest and conversations.
9. Manage special events, sponsorships and product launches. Evaluate advertising and promotion programs for compatibility with public relations efforts. Assign, supervise and review the activities of public relations staff.
10.Confer with labor relations managers to develop internal communications that keep employees informed of company activities. Respond to requests for information about employers' activities or status.
11.Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs. Formulate policies and procedures related to public information programs, working with public relations executives.
12.Establish goals for soliciting funds; develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
13.Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
14.Maintain company archives. Manage in-house communication courses. Produce films and other video products, regulate their distribution, and operate film library.
15.Observe and report on social, economic and political trends that might affect employers. Establish and maintain effective working relationships with local and municipal government officials, and media representatives.
Qualifications:
Education
Requires a BA/BS or MA degree in public relations, marketing or communications, business, journalism, advertising, social science or related field, with a minimum of 5-7 years of public relations experience, preferably in both corporate and agency settings; global technology and/or e-commerce experience, as well as experience with a large, publicly traded company is a plus.
Experience
Must have agency/vendor resource management experience.
Competencies
Must be able to effectively manage ad hoc issues and opportunities, bring strong project management skills to our team, support our commitment to measurable impact through analytical skills and use of dashboard tools, juggle multiple projects in a very fast-paced, ever changing environment, and meet tight deadlines. To be successful in this role, the PR manager must demonstrate exceptional media relations and writing skills; be a confident communicator, problem solver and quick thinker; have a proven record of exceeding expectations; have the ability to leverage a network of proven and established press and media contacts; have a solid professional reputation and credibility within the PR community; have the ability to manage and plan around rapidly changing priorities; be a strategist motivated by deadlines and measurable outcomes; have a high energy level and readiness to take on significant change and growth; and possess integrity and professionalism under stress.
Information is the fuel that drives our business. When plentiful, information enables sound business decisions. When well-analyzed, it has the power to effect change. When shared with others, it sparks improvement. At HUGHES Telematics, we are pioneering patented technologies and innovative services designed to harness the power of the vehicle information network - real-time, anytime. From reducing the cost of vehicle manufacturing, service and ownership to supercharging fleet productivity, safety and convenience, we are setting new standards in the vehicle Telematics industry. What could be achieved with the right information? Imagine the possibilities we have.
About Us
We are delivering the next generation of vehicle information-based technologies and services - today. Our patented systems allow complete connectivity to any make or model vehicle, but that is just the beginning. What really differentiates us from other companies is our broad portfolio of services. Each designed to significantly improve vehicle and customer relationship management potential while greatly reducing costs. Whether in the business of automotive manufacturing, dealer operations, fleet management or affiliated services such as insurance or car rental, we can help map out the fastest road to greater efficiency and revenue. We will also demonstrate solutions never thought practical.
To perform this job successfully, an individual must be able to perform the essential functions for this position and meet the physical requirements needed to perform these functions. Reasonable accommodations may be made for qualified individuals with disabilities.
Job Summary
The public relations (PR) specialist is primarily responsible for the overall reputation and favorable image of our company, which involves planning and directing public relations programs, and managing communication between our company and the media. In addition, this role helps promote partner initiatives, and develops unpaid media opportunities that generate sales. This position focuses on the development and execution of campaigns that engage the media while promoting HTI's goals and objectives as well as those of our clients.
Responsibilities
1. Develop results-driven campaigns that integrate online and offline channels to meet business goals.
2. Own and run vertical market, regional and product focused campaigns.
3. Lead the planning and implementation of projects. Manage communication budgets.
4. Identify clients and audiences and determine the most effective way to disseminate information to them.
5. Provide coaching and interview prep for executives. Draft speeches and arrange interviews for company executives.
6. Write, edit and package persuasive and newsworthy content that can be easily repurposed by PR manager or other team members into blog posts, comments, traditional press releases, speaker abstracts, award submissions, e-newsletter content, opinion pieces and executive talking points.
7. Manage our news pipeline by creating compelling news hooks, drafting the majority of press release content, collaborating cross-functionally, and developing data-driven press releases on an ongoing basis.
8. Develop and manage media relationships. Coordinate outreach efforts within our sales and marketing team. Identify opportunities to leverage our social media on a regular basis to drive media interest and conversations.
9. Manage special events, sponsorships and product launches. Evaluate advertising and promotion programs for compatibility with public relations efforts. Assign, supervise and review the activities of public relations staff.
10.Confer with labor relations managers to develop internal communications that keep employees informed of company activities. Respond to requests for information about employers' activities or status.
11.Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs. Formulate policies and procedures related to public information programs, working with public relations executives.
12.Establish goals for soliciting funds; develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
13.Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
14.Maintain company archives. Manage in-house communication courses. Produce films and other video products, regulate their distribution, and operate film library.
15.Observe and report on social, economic and political trends that might affect employers. Establish and maintain effective working relationships with local and municipal government officials, and media representatives.
Qualifications:
Education
Requires a BA/BS or MA degree in public relations, marketing or communications, business, journalism, advertising, social science or related field, with a minimum of 5-7 years of public relations experience, preferably in both corporate and agency settings; global technology and/or e-commerce experience, as well as experience with a large, publicly traded company is a plus.
Experience
Must have agency/vendor resource management experience.
Competencies
Must be able to effectively manage ad hoc issues and opportunities, bring strong project management skills to our team, support our commitment to measurable impact through analytical skills and use of dashboard tools, juggle multiple projects in a very fast-paced, ever changing environment, and meet tight deadlines. To be successful in this role, the PR manager must demonstrate exceptional media relations and writing skills; be a confident communicator, problem solver and quick thinker; have a proven record of exceeding expectations; have the ability to leverage a network of proven and established press and media contacts; have a solid professional reputation and credibility within the PR community; have the ability to manage and plan around rapidly changing priorities; be a strategist motivated by deadlines and measurable outcomes; have a high energy level and readiness to take on significant change and growth; and possess integrity and professionalism under stress.
公司介绍
休斯车联网（武汉）有限公司是世界五十强的Verizon通信公司在武汉经济技术开发区设立的企业。本公司的母公司拥有全球领先的汽车Telematics服务技术与平台，是奔驰汽车、大众汽车的全美Telematics服务提供商。休斯车联网（武汉）有限公司在中国境内拥有经验丰富的电信、汽车、IT等行业专家团队，为中国境内的汽车生产企业、车主、保险公司、专业车队提供完整的汽车安全和防护、便捷的驾驶信息服务、全面的驾驶数据分析、及时的汽车诊断保障、准确的车辆监测等全面解决方案和服务。我们还为大型企业和个人提供个人紧急救助产品。
联系方式
- 公司地址：武汉经济技术开发区东风三路5号东合中心D座15楼
- 邮政编码：430056