武汉招聘

  

Position Description:

  

• This role is responsible for the insight of Elanco customers, especially ecommerce (Companion Animal BU). Assist sales and the marketing to improve efficiency and create demand.  

• Analysis of sales, site performance, main product launch and marketing programs. Track performance of customers.

• On-going analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, user database growth and behavior, marketing programs.

• Provide in-time ad-hoc deep-dive and analysis by using Ecdataway, Databank and other applications.

• Interpret complex data into strategic and actionable recommendations to EC planning to consecutively drive leads and demands.

• Develop colleagues' data and insight capabilities through regular training and workshops.

              

Functions, Duties, Tasks:

  

• Consumer and market insights.

  

1. Track consumer behavior and trends through consumer quantitative and qualitative analysis.

2. Track market trends, category development and brand performance through cooperation with market research companies. Find the pain-points, fall-through and fall-out on online purchasing journey.

3. Through cross-departmental cooperation, based on consumer and market insights, help new product launches, brand strategies, etc.

    

• E-commerce data capabilities:

  

1. Master the language of e-commerce data, and generate consumer and market insights through e-commerce data.

2. Based on e-commerce data insights, work closely with business teams to clarify operation strategies and improve operational efficiency.

3. Work closely with the platform customer data team, assume the responsibility of category captain, and work with the platform to promote category growth.

4. Work closely across the brand digital marketing team to set up KPI matrix and evaluate media delivery performance.

  

Minimum Qualification (education, experience and/or training, required certifications):

  

• Bachelor’s degree required (Major in science preferred). 3+ years of working experience in e-commerce or data agency. Based in Beijing/Shanghai.

• Strong analytical ability, critical thinking and proactive problem-solving skills.

• Be able to present analytics reports in a clear, effective and dynamic manner.

• A firm understanding of SEO, SEM.

• 数据银行, 策略中心and other applications (九数、书坊).

• Best ability in Excel and PowerPoint.

• Strong ownership, result-oriented, bias for actions, ability to prioritize, and deliver high quality results. Good team worker and interpersonal skill. Excellent communication and cross functional collaboration.

       

Additional Preferences:

  Pet owners or have passions in pet category  

身为具领导地位的动保企业，以创新和安全的产品不断提升食品动物和伴侣动物的健康与福利，以先进的科学和技术为广大客户其中包括兽医、畜主和养殖户提供全方位的服务，确保能快速、安全以及高效的治愈动物的疾病。我们的产品体现了尊重动物、人类和环境，确保可持续发展的原则。公司位于四川成都西南航空港经济技术开发区，我们将以闻名于世的优质产品和服务继续推动中国畜牧业的发展步伐。