武汉招聘

Main responsibilities and key activities:

Digital MKT part:

1. Company local website upgrade & maintenance

- Work with vender to enrich contents for company official website

- Work with vender on the joint functions, eg: link with Salesforce

- Local Website maintenance (press, news, events…etc)

2. Lead Generation via digital channels including:

SEO—

- Have a clear action plan from SEO improvement
- Collect data of user behaviour and suggestions for our website from VOC
- Coordinate with technical vendor to make sure every requirement is implemented on time
- Continuously to update contents in website, keep website visitor increasing.
- Generate leads and hit the MGO (MKT generated Opportunity) target;

- Use conductor to monitor SEO keyword performance

PPC—

- Keywords management and keep the bid performance improvement
- PPC spend control according to the budget.
- Adjust PPC campaigns and budget according to sales needs, (PD projects, promotions)

- Generate leads and hit the MGO (MKT generated Opportunity) target;

Social media—

- Company’s Weibo & Wechat platform optimization
- Link sales to e-commerce.
- Work with team on interactive contents creation (videos, flash, article).

- Generate leads and hit the MGO (MKT generated Opportunity) target;

EDM—

- Manage a clear EDM calendar
- Make the landing pages and HTML localized and send them out on time
- EDM effectiveness increasing.

3. Other

- Stay tuned with technology

- Train colleagues if required

- Be able to make an IT briefing (link functional to technical)

Tele-MKT part:

1. Pre-qualify leads when you get them via different MKT channels, update their status in SFDC.

2. Create outbound call campaign plan and execution.

3. Upselling & New customer develop via outbound call campaigns.

Qualifications and professional knowledge:

Education / Experience

o Bachelor Degree

o At least 4-5 years of digital marketing experience, IT experience is preferred.

o Preferable in big internet company, internet media or in house E-marketing team

o Functional experience of digital space, digital media, SEO, PPC, social media and China’s digital ecosystem

o Has experience on SFDC is preferable.

Special Knowledge

o Search Engine Marketing experience (Baidu and Google China)

o Social Media Marketing knowledge

o E-commerce knowledge

o Integrated Digital Marketing knowledge

Communication skill via phone.

Good working attitude and ambition to win

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