武汉招聘

Responsibilities

? Assist the marketing manager to devise annual strategy for CGV. Establish and drive increased brand recognition/impact and scale thru effective marketing communications.
- Develop strong consumer pull to attract cinema visit traffic and increase membership quantity
? Assist the marketing manager to create innovative marketing plans based on fact/ research-based knowledge of cinema and drive the implementation of marketing campaigns including the following.
- Advertising campaigns (both media planning and creative development).
- Online and offline consumer promotional activities/ events.
- Co-marketing, strategic alliance, and other promotional partnerships.
- New channel growth opportunities.
? Collect market/ competition/ cinema intelligence.

- Identify internal and external sources of market knowledge (research companies, internal databases/ECRM, internet, personal networking).
- Routinely monitor industry and competitive behavior, interpret findings to marketing and management teams.
- Work with the research and business intelligence teams to assist in market and consumer analysis projects.
? Work with cross-functional teams and outside resources to facilitate the successful implementation of marketing programs..

Requirements

? BA/BS degree in marketing or related field
? A minimum of 6 years solid professional experience in marketing
? Excellent knowledge of cinema business is a must
? Strong analytical skills
? Demonstrated ability to manage complex projects and deadlines
? Experience with managing online marketing and CRM communications
? Passion and curiosity to understand cinema audiance behaviors
? hands on style
? Good English skills, both verbal and written
? Master of Excel and Powerpoint tools

Location: Shanghai CJCGV HQ