Marketing (Marcom) Manager
科天国际贸易(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2018-02-09
- 工作地点:上海-浦东新区
- 工作经验:10年以上经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:3-4万/月
- 职位类别:会务/会展经理 市场/营销/拓展经理
职位描述
Reporting to the Head of Corporate Communications in Milpitas, CA
You would be responsible for promotion of KLA-Tencor's campaigns, corporate messaging and products for the China region. Much of the content for these campaigns comes from headquarters; however, you would also be expected to work closely with the team at KT China and read industry announcements and articles, so that you're well informed and up-to-date on trends in the semiconductor and related industries in China. Specific duties include:
1. Manage the Corporate WeChat channel: suggesting, creating and editing content. WeChat content categories include:
- ? ? ?Industry trends, overall and China
- ? ? ?Events: upcoming and recaps
- ? ? ?Financial news for KT and the industry (extract China)
- ? ? ?Technical topics that align with current campaigns, such as 3D NAND, EUV, Automotive, Packaging, etc.
- ? ? ?Product launches
- ? ? ?Applications stories (use cases)
- ? ? ?Interviews of key KT China personnel
- ? ? ?Important holidays
As manager of the WeChat channel, you would:
- ? ? ?Manage projects, driving US and KT China marketing teams to deadlines
- ? ? ?Create, translate, edit and approve content
- ? ? ?Market the WeChat channel: Make recommendations that drive traffic to our channel
2. Manage content for the KT China external website
3. Find, recommend, manage tradeshows in China
4. Promote Corp Comm messaging using the breakroom monitors in the KT China offices
5. Review, edit any translated content (English to Simplified Chinese), such as product literature, articles, using the help of colleagues in KT China as needed and driving to deadlines
6. Travel as needed to tradeshows, conferences, other KT offices in China, and headquarters
Preferred Qualifications
- ? ?8 to 10 years of experience in corporate communications
- ? ?Familiarity with technical terms within semiconductor processing or process control
- ? ?Excellent written and oral communication skills in Chinese and English
- ? ?Attention to detail
- Facility with working independently and the confidence to reach out for help as needed
- ? ?Strong interpersonal skills, to develop and maintain friendly, respectful relationships with colleagues in KT China and headquarters, our Asia PR agency, SEMI China and other industry associations
- ? ?Creativity, energy and drive to make the quality of KT China communications meet or exceed that of KT's peers in the industry
Minimum Qualifications
- ? ?5 years of experience in corporate communications
- ? ?Excellent written and oral communication skills in Chinese and English
- ? ?Attention to detail
- ? ?Facility with working independently and the confidence to reach out for help as needed
- ? ?Strong interpersonal skills, to develop and maintain friendly, respectful relationships with colleagues in KT China and headquarters, our Asia PR agency, SEMI China and other industry associations
- ? ?Creativity, energy and drive to make the quality of KT China communications meet or exceed that of KT's peers in the industry
职能类别: 会务/会展经理 市场/营销/拓展经理
公司介绍
联系方式
- Email:hr.china@kla-tencor.com
- 公司地址:上海浦东新区张江高科技园区祖冲之路887弄79-80号 (邮编:201203)