Retail Marketing Manager
丝涟贸易(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:家具/家电/玩具/礼品
职位信息
- 发布日期:2016-12-11
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:10000-14999/月
- 职位类别:业务拓展主管/经理 销售经理
职位描述
职位描述:
Work Location: Shanghai Office (511 Wei Hai Road)
Report to: CEO, Sealy China
Subordinates: 5(hope to expand in each region)
Responsibility
- Develop and execute the national promotion
- Develop and implement the consumer end campaign
- Track and evaluate the effectiveness of promotion
- Design and implement communication and visual elements in store
- Work closely with regional sales team to develop and monitor regional promotion
- Work closely with own retail team to make sure company-owned retail stores have special retail marketing support
- Oversee field implementation, in collaboration with Sales, store managers and dealers.
- Develop the comprehensive manual for campaign execution
- Develop the program to support both sell-in and sell-out result
- Plan and control the budget and resources
- Develop team capability to help achieve the business objective
Requirements
- Bachelor degree in marketing or communications related major
- More than 5 years retail marketing experience in foreign invested company
- Rich experience with premium consumer brand, durable consumer goods would be preferred
- Good knowledge of local sales processes and dealership working flows
- Solid experience and knowledge of retail operation and management
- Strong strategic thinking and planning capability
- Strong presentation skill and interpersonal skill
- Strong leadership management and good team player
- Hands on and attention to details
- Good English skill in writing and speaking
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Work Location: Shanghai Office (511 Wei Hai Road)
Report to: CEO, Sealy China
Subordinates: 5(hope to expand in each region)
Responsibility
- Develop and execute the national promotion
- Develop and implement the consumer end campaign
- Track and evaluate the effectiveness of promotion
- Design and implement communication and visual elements in store
- Work closely with regional sales team to develop and monitor regional promotion
- Work closely with own retail team to make sure company-owned retail stores have special retail marketing support
- Oversee field implementation, in collaboration with Sales, store managers and dealers.
- Develop the comprehensive manual for campaign execution
- Develop the program to support both sell-in and sell-out result
- Plan and control the budget and resources
- Develop team capability to help achieve the business objective
Requirements
- Bachelor degree in marketing or communications related major
- More than 5 years retail marketing experience in foreign invested company
- Rich experience with premium consumer brand, durable consumer goods would be preferred
- Good knowledge of local sales processes and dealership working flows
- Solid experience and knowledge of retail operation and management
- Strong strategic thinking and planning capability
- Strong presentation skill and interpersonal skill
- Strong leadership management and good team player
- Hands on and attention to details
- Good English skill in writing and speaking
职能类别: 业务拓展主管/经理 销售经理
公司介绍
作为全球床垫制造商,丝涟已连续30余年稳坐全球床垫业销量冠军宝座。每晚为超过全球1亿的用户带去优质睡眠体验。与多位美国骨科矫形外科专家的合作研发,保证了使用者每晚优质睡眠,在品牌创立的100多年来始终为顾客提供承托力,舒适度和耐用性的和谐。毫无疑问,每一张丝涟床垫都能给您带来最严格标准的睡眠享受。
丝涟在全美消费者知名度位列床垫品牌***,高达90%(2007美国权威家用品刊物HFN床垫品牌调查),位列家用品品牌第九(2009美国权威家用品刊物HFN家用品排行榜),二度被美国财富杂志评选为“全美最令人羡慕的品牌公司”之一。
丝涟自2008年起在中国推广销售从全球不同地区进口的丝涟产品。丝涟产品的销售渠道包括百货公司、经销商及专卖店以及高端酒店领域。
随着丝涟在中国业务发展的需要,我们诚邀优秀人才加入本公司。
丝涟在全美消费者知名度位列床垫品牌***,高达90%(2007美国权威家用品刊物HFN床垫品牌调查),位列家用品品牌第九(2009美国权威家用品刊物HFN家用品排行榜),二度被美国财富杂志评选为“全美最令人羡慕的品牌公司”之一。
丝涟自2008年起在中国推广销售从全球不同地区进口的丝涟产品。丝涟产品的销售渠道包括百货公司、经销商及专卖店以及高端酒店领域。
随着丝涟在中国业务发展的需要,我们诚邀优秀人才加入本公司。
联系方式
- 公司地址:黄浦区淮海中路300号 (邮编:200020)
- 电话:13564142406