BRAND MANAGER
某公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:采掘业/冶炼
职位信息
- 发布日期:2016-12-11
- 工作地点:珠海-金湾区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:硕士
- 语言要求:英语 精通 普通话 熟练
- 职位月薪:25000-29999/月
- 职位类别:销售总监
职位描述
职位描述:
THE ROLE:
End-to-End profit and loss responsibility for designated market (s) / territories; lead, plan, develop and manage the functions of sales, sales operations and trade marketing; deliver sales growth, margin targets, marketing plans, after-sales excellence, effective and efficient operations and sustainability plans and programs.
Liaising with global functions to achieve targets and business objectives, including category management to promote the Brand and the entire range of products and services.
Responsible for ensuring all Company policies, procedures, guidelines and systems are effectively implemented, adhered to, maintained and monitored.
Collaborate with Marketing Services to ensure that all multi-year plans for Strategic Accounts have been implemented, executed and managed.
RESPONSIBILITIES:
Sales
-Lead and personally ensure formulation and execution of agreed multi-year plans for strategic accounts and all other accounts in accordance with commercial policy and roadmap.
-Mobilise In-Market resource to service all accounts
-Accountable for leading, managing and executing the overall Brand and specific account strategy, sales and financial objectives.
-Instil and maintain a "brand-based" sales culture.
-Formulate and report Key Performance Indicators ("KPI") and Objectives and Key Results ("OKR") to assess performance regularly.
-Conduct market analysis and benchmarking on market trends, product trends, and competitor analysis.
-Devise strategies for generating new business across al channels
Sales Operations
-Focus on delivering excellence and seamless operations for the account base in all facets of the service relationship and mobilise internal teams to execute standards with precision and promptness.
-Create channels and mediums to obtain detailed customer sell through and performance analysis to enrich sales and demand planning and demand planning and track metrics. Implement and carry out analytics.
-Responsible for retailer invoicing, credit management, and accounts receivable.
-Ensure all aspects of the sales operations function happen and without compromise, maintaining systems and processes, focusing on retail and customer services, sales administration, after-sales, logistics and fulfilment, product tracking. VIN registration and repaid reaction.
-Ensure full deployment of B2B platform and ICT systems (ERP and CRM).
Sales Forecasting
-Provide monthly supply and sales forecasts pursuant to the sales and demand planning protocol and reporting performance against the same.
-Key member of the SOP team to ensure supply and demand are in balance consistent with the inventory policy.
-Responsible for optimizing entity inventory.
Business Planning and Development
-Prepare annual and multi-year business plans to reach corporate targets.
-Take responsibility for setting objectives and delivery of goals. Contribute to development of Company strategic plans.
-Explore and secure new business opportunities that are in line with commercial policies in the designated territories.
-Development of new channels and markets: identify in-fill opportunities.
Commercial
-Implement the global price policies within brand or channel guidelines adhering to policies to deliver gross margin and profitability targets.
-Work closely with the legal function to ensure all contracts are reviewed, approved and managed. Ensure all commercial terms are closely monitored and revised periodically.
Trade Marketing
-As the key marketing resource in the market(s), work closely with Marketing Services to develop and implement agreed trade marketing plans including all POS and events (including pop p initiatives, retailer conclaves, and mobile initiatives)
-Support the web and social media initiatives providing local market input specifically through the B2 platform
-Provide market intelligence, articulate local needs, contribute to the product development process.
After -Sales
-Overall responsibility for delivering the best in class after-sales function for retailers and consumers alike.
-Provide retailers and consumers with a user-friendly, professional and efficient experience. including service centre network and spares needs.
-Mange language and country social media channels in collaboration with Marketing Services. Apply social media channels to customer service.
Communication
-Represent the Brand in the market(s) in the capacity of its Ambassador.
-Manage communication with internal and external customers in a timely and professional manner with clarity and style.
-Deploy and promote the digital platforms and communication portals.
General Management
-Lead and manage all functions in market(s); setting team objectives and measuring performance on a periodic basis.
-Foster teamwork and develop a positive "can do" culture.
-Champion the use of technology to achieve objectives and performance.
-Key member of the team in respect of Rapid Reaction procedures and implementation.
Sustainability
-Support and drive implementation of sustainability programs and act as in-market "Promoter-in-Chief" for sustainability and the Maclaren Handprint.
THE PERSON:
-Over 10 years sales, demonstrated sales, marketing and brand experience
-Ability to develop new business
-Experience in working in a flat structure within a matrix organization
-Solid P&L experience
-Direct experience working with ERP and CRM systems
-Outstanding communication skills
-Languages: English and local language proficiency required. Additional languages preferred.
TRAVEL: 50%
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THE ROLE:
End-to-End profit and loss responsibility for designated market (s) / territories; lead, plan, develop and manage the functions of sales, sales operations and trade marketing; deliver sales growth, margin targets, marketing plans, after-sales excellence, effective and efficient operations and sustainability plans and programs.
Liaising with global functions to achieve targets and business objectives, including category management to promote the Brand and the entire range of products and services.
Responsible for ensuring all Company policies, procedures, guidelines and systems are effectively implemented, adhered to, maintained and monitored.
Collaborate with Marketing Services to ensure that all multi-year plans for Strategic Accounts have been implemented, executed and managed.
RESPONSIBILITIES:
Sales
-Lead and personally ensure formulation and execution of agreed multi-year plans for strategic accounts and all other accounts in accordance with commercial policy and roadmap.
-Mobilise In-Market resource to service all accounts
-Accountable for leading, managing and executing the overall Brand and specific account strategy, sales and financial objectives.
-Instil and maintain a "brand-based" sales culture.
-Formulate and report Key Performance Indicators ("KPI") and Objectives and Key Results ("OKR") to assess performance regularly.
-Conduct market analysis and benchmarking on market trends, product trends, and competitor analysis.
-Devise strategies for generating new business across al channels
Sales Operations
-Focus on delivering excellence and seamless operations for the account base in all facets of the service relationship and mobilise internal teams to execute standards with precision and promptness.
-Create channels and mediums to obtain detailed customer sell through and performance analysis to enrich sales and demand planning and demand planning and track metrics. Implement and carry out analytics.
-Responsible for retailer invoicing, credit management, and accounts receivable.
-Ensure all aspects of the sales operations function happen and without compromise, maintaining systems and processes, focusing on retail and customer services, sales administration, after-sales, logistics and fulfilment, product tracking. VIN registration and repaid reaction.
-Ensure full deployment of B2B platform and ICT systems (ERP and CRM).
Sales Forecasting
-Provide monthly supply and sales forecasts pursuant to the sales and demand planning protocol and reporting performance against the same.
-Key member of the SOP team to ensure supply and demand are in balance consistent with the inventory policy.
-Responsible for optimizing entity inventory.
Business Planning and Development
-Prepare annual and multi-year business plans to reach corporate targets.
-Take responsibility for setting objectives and delivery of goals. Contribute to development of Company strategic plans.
-Explore and secure new business opportunities that are in line with commercial policies in the designated territories.
-Development of new channels and markets: identify in-fill opportunities.
Commercial
-Implement the global price policies within brand or channel guidelines adhering to policies to deliver gross margin and profitability targets.
-Work closely with the legal function to ensure all contracts are reviewed, approved and managed. Ensure all commercial terms are closely monitored and revised periodically.
Trade Marketing
-As the key marketing resource in the market(s), work closely with Marketing Services to develop and implement agreed trade marketing plans including all POS and events (including pop p initiatives, retailer conclaves, and mobile initiatives)
-Support the web and social media initiatives providing local market input specifically through the B2 platform
-Provide market intelligence, articulate local needs, contribute to the product development process.
After -Sales
-Overall responsibility for delivering the best in class after-sales function for retailers and consumers alike.
-Provide retailers and consumers with a user-friendly, professional and efficient experience. including service centre network and spares needs.
-Mange language and country social media channels in collaboration with Marketing Services. Apply social media channels to customer service.
Communication
-Represent the Brand in the market(s) in the capacity of its Ambassador.
-Manage communication with internal and external customers in a timely and professional manner with clarity and style.
-Deploy and promote the digital platforms and communication portals.
General Management
-Lead and manage all functions in market(s); setting team objectives and measuring performance on a periodic basis.
-Foster teamwork and develop a positive "can do" culture.
-Champion the use of technology to achieve objectives and performance.
-Key member of the team in respect of Rapid Reaction procedures and implementation.
Sustainability
-Support and drive implementation of sustainability programs and act as in-market "Promoter-in-Chief" for sustainability and the Maclaren Handprint.
THE PERSON:
-Over 10 years sales, demonstrated sales, marketing and brand experience
-Ability to develop new business
-Experience in working in a flat structure within a matrix organization
-Solid P&L experience
-Direct experience working with ERP and CRM systems
-Outstanding communication skills
-Languages: English and local language proficiency required. Additional languages preferred.
TRAVEL: 50%
职能类别: 销售总监
关键字: 渠道销售
公司介绍
该公司是鞍山地区以大、中型材为主导产品的钢铁联合企业。
联系方式
- Email:jobapp@alphabj.com
- 公司地址:地址:span铁东区站前钢都小学附近