Asia Marketing Leader(职位编号：2034166)
GE家电和照明集团
- 公司规模：少于50人
- 公司行业：家具/家电/玩具/礼品
职位信息
- 发布日期：2015-05-22
- 工作地点：上海
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
Business Segment
GE Lighting
About Us
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com
Role Summary/Purpose
This role is responsible for extending marketing throughout the organization, driving innovation and aligning strategy execution across all geographies and across all modalities.
This role focuses on marketing related responsibilities in Lighting Asia.
Essential Responsibilities
Commission market broad research to identify market opportunities
Recruit/build a strong marketing team to closely partnership with sales channels and capable of supporting defined geographies
Collecting the benefits sought & unspoken needs of customer segments
Owning the growth playbook process
Working closely with Business leadership on generating business growth potential
Continually evaluate the product portfolio versus customer needs and competitive actions to identify opportunities for rationalization and strengthening
Developing global marketing plan(with input from share folders and coordinated with all Poles), and value proposition which is provided to modality and regional teams for localization & Execution
Identifying points &I intersection and creating collaboration with other GE P&Ls and businesses
Aggregating countries’ segmentation schemes into a pole segmentation scheme
Ensuring regional/operational plans & executions are in accordance with stated marketing plan (value proposition, positioning, marketing mix, etc.)
Qualifications/Requirements
Bachelor’s degree in marketing, Business administration or Engineering, or equivalent (defined as an Associate Degree and at least 10 years’ experience in marketing or product field in lighting industry)
5 years’ working experience in Marketing (in addition to a Bachelor’s Degree in Marketing, Business Administration or Engineering), and 3 years’ experience in Marketing leadership with team management responsibilities
Excellent verbal and written communication skills in both English and Chinese; Ability to speak and write Mandarin is a must…Fluent speaking in Cantonese is a plus.