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区域通路行销经理(华东)

费列罗贸易(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)  贸易/进出口

职位信息

  • 发布日期:2014-02-19
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:面议
  • 职位类别:市场通路经理/主管  

职位描述

Trade Marketing implementation
Define regional POS activities – promo, placements, POP materials, POS animation including support to sales in volume forecast for BTL activities to National Trade Marketing

Define the by city execution standard and make sure the clear understanding of the whole team
Responsible for implementation of major national wide POS activities
Manage work of promoters providing instructions, training, analyze sales results and consumer feedback reported by promoters, analyze promoters efficiency and propose quantity of promoters and types of POS
Analyze with RSM and distributors efficiency of the campaigns (samplings, events, premiums, POSM – types of stores, expense vs sales, consumer feedback), propose to National TM actions for increasing efficiency
Regular market visits region wide with the aim to control and evaluate quality of BTL communication, work of promoters, POSM usage – market audit report, communicates issues and follow up implementation by field
 
Marketing Project Support
Make proposals on points of sales for market tests, select distribution, prepare listing, POSM.
Execute random check of the execution, consolidate feedback from field force and provide consolidated feedback from region on execution to the National Trade Marketing to be communicated to the agency
Consolidate market tests reporting and submit to marketing (sales, feedback from consumer)
Regular submit the marketing competition reports to National Trade Marketing (BTL activities, new product launches)
 
POS materials management
Provides to National TM quantity and types of POSM on an annual and regular basis to ensure correct stock of POSM
Check and confirmation to National TM for payment of the delivery and acceptance of POSM, actions on issues with POSM, track of usage and reporting on usage.
Provide instructions on POSM installation, check the correctness of installation
Makes suggestions to National TM on POSM

Sales Support
Provide information developed by National TM to local sales function and instructions on how to use it - Sales guide/Product Catalogue, presentations for large campaigns, category and commercial arguments, peak season selling story, POSM instructions, develop specific regional sales arguments – last year results, success stories
Support regional KAM in the negotiation with main clients providing market data and analysis by channels and types of POS
 
Trade Expense Budget Control
Propose budget for National Trade Campaigns to National TM Manager
Lead the city based activity plan and consolidate the relative trade spending from the sales team
Monitor regional trade expenses – create purchase order (listing fee, display/space rental fee, discount, seasonal promo consumer price), confirm the expense is within budget, track expenses, analyze trade spending efficiency on a regional level, propose modifications
Control trade expenses for National Trade Campaigns for the assigned region

 
Other tasks assigned by line manager or company

公司介绍

Ferrero International S.A., the holding company of the Ferrero Group, has approved the Group’s consolidated financial statements for the year ended on 31 August 2011. As at said date, the Group was comprised of seventy-two affiliated companies, including thirty-eight business units, fifteen production plants and three social enterprises, and its products are taken up by more than one hundred outlet markets.
 
Headed by Giovanni Ferrero as Chief Executive Officer, the Group closed the operating year with a consolidated turnover of 7,218 million Euro, representing an increase of 9.1% over the previous year. Operating results were particularly good in Russia, the U.S. and Brazil. The operating result for the Group as a whole, with an EBT of 856 million Euro, down 4.1% over the previous year, on the other hand, reflects an extremely difficult economic situation at international level, in the presence of high financial volatility affecting all countries the world over.

The average number of people employed in 2010/11 was 21,913 units, well in keeping with the employment level during the previous year (21.736 units).
 
In the course of the year ended on 31 August 2011, the Group made new investments amounting to 382 million Euro (5.3% of turnover), and 350 million of this amount was spent to strengthen the Group’s production activities. Besides the constant contributions to innovation, research and development, further investments were made in the fields of energy and environmental sustainability at Ferrero production sites in Italy, Germany, Poland and Belgium. The Group carried on its initiatives for the development of some of the poorest areas in the world according to the Ferrero Social Enterprises program.

费列罗国际有限公司(费列罗集团控股公司)已经审批了集团截至2011年8月31日财年的合并财务报表。截至该年度,集团由72家附属公司组成,其中包括38个经营单位,15家工厂和3家社会企业,产品销往一百多个国家和地区的市场。
 
在行政总裁乔瓦尼?费列罗先生领导下,集团在该经营年度实现总收入72.18亿欧元,比上一年度增长9.1%。其中俄罗斯、美国和巴西的经营业绩尤为可喜。但另一方面,集团税前盈利8.56亿欧元,比上一年度下滑4.1%,也反映了在金融高度动荡波及世界各国的背景下,全球范围异常困难的经济状况。
 
集团在2010/11财年共有21,913名员工,与上一年的雇佣人数(21,736名)持平。
 
在截至2011年8月31日财年内,集团新增投资达3.82亿欧元(占总营收的5.3%),其中3.5亿用于增强集团的生产能力。除不断致力于创新和研发,集团还进一步投资于意大利、德国、波兰和比利时的生产设施,促进能源和环境的可持续发展。集团还继续通过它的社会企业项目为世界上一些最贫困地区的发展做出贡献。

目前,费列罗公司不仅在上海设立了中国区总部, 还在广州,天津,北京,杭州,成都,南京和深圳等地建立了自己的销售团队。

联系方式

  • 公司地址:浦东新区世纪大道1528号陆家嘴基金大厦9楼
  • 邮政编码:200122