Product Manager-Etam Paris
ETAM CHINA上海艾格服饰有限公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2017-11-16
- 工作地点:上海-浦东新区
- 工作经验:无工作经验
- 学历要求:本科
- 职位月薪:1.5-2.3万/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
JOB DESCRIPTION OF PRODUCT MANAGER - MISSIONS
Collection plan development:
Provide the seasonal analyze in order to prepare the new season buying:
- Past season and active season best sellers review
- family performance according to historical data (life curve of each family, evolution of order quantity/sold quantity/NC/AVOS/MSP/turnover/real result of last 5 years)
- category structure performance (product segment, price range, color range, fit range, fabric range)
- market analysis (competitors analysis of 3 main brands, shop feedback, market trends)
- SWOT and action plan
Define the category development strategy of new season and confirm with brand manager
Respect collection inflow calendar to market needs, define category calendar to optimize supply management weak point
Work with merchandise manager, data analyst and brand manager to define and optimize buying budget in short, medium, long term, replenishment, and QR and transfer optimization weak point
Work with merchandise manager on the collection plan structure, to define the right MSP and AVOS per family and then to structure NC inflow by week within a season
Work out category structure for new season according to historical analysis, actual and future market needs, and confirm with brand manager and design manager
Construct collection plan which integrates different structures per period, segment, price, shape, and corresponding with the colors and inspiration pictures in collaboration with designer weak point
Category development:
Competitor visit and textile apparel exposition visit with designers before new season development in order to understand the trends and fabric directions, have a commercial eye during the research
Share the seasonal analysis of seasonal collection plan with designers in order to launch the design development in respect of the collection category calendar
Work with designers and be responsible for execution of collection category plan with risk management weak point
Adjust the collection plan by actively looking for QR optimization opportunities based on market trends, best sellers, action ideas quickly in sampling and buying with the objective of repeat optimization and budget innovation
Share advice and ideas during the category collection development and sample development weak point
Take into consideration the visual merchandising of category products in the shop in order to have a deeper vision into the whole collection and have a better product management weak point
Check the design tech packs before sending to the supplier for ensuring the feasibility
Buying and OTB follow up:
During buying meeting, present the budget targets by sharing the new season strategy and the collection plan
After buying meeting, adjust the collection plan, define the needs and confirm with brand manager and design manager, and communicate with designer.
Continuously follow buying budget and OTB plan, check the category collection balance per plan and adjust if necessary with brand manager and design manager (need to check sample numbers, estimated cost, segmentation balance, price range balance, color balance, fit balance, and story balance)
For validated items to buy, be responsible for collection plan by deciding order type, force, size, cost, selling price and delivery time
Follow daily sales in season to have a vision on the sales statistic situation, stock situation in order to analysis, anticipate and achieve the weekly forecast turnover
Follow daily sales product performance and analysis on the life curve and stock to optimize action for the replenishment
Follow up weekly sales performance and compare the sold products last week with sold products in the same week last year by checking the styles, segment, sold quantity, stock quantity and the selling price in order to analysis, have an action plan for the new week and confirm with brand manager weak point
Collaboration with supply chain team:
Define supplier needs, fabric needs and sourcing needs with buyers and supply chain team to continuously improve the product management
Work with supply management to deliver the right product in the right price and quality at right time
Before sending tech packs to the suppliers, ensure to have right balance between FOB and CMT suppliers
Collaboration with the buyer:
Support the designers with the buyers to get quickly the development samples
Follow the merchandiser to update seriously information of collection plan into order system at the 1st time after buying meeting in order to have the OTB plan updated
Confirm the best price and best delivery time after the negotiation with the suppliers by buyers
Double check after the buyers and the technicians the fitting and finishing if the product answers commercially and technically to market needs in order to decrease the number of samples defined
Manage the buyer and continuously improve the product process
Collaboration with supplier:
Conduct supplier visits for fabric/product sourcing and development and keep continuously informed the latest trends from the fabric suppliers and garment suppliers
Being strict with suppliers to respect the quality standard of product category
JOB DESCRIPTION OF PRODUCT MANAGER - MISSIONS
Collection plan development:
Provide the seasonal analyze in order to prepare the new season buying:
- Past season and active season best sellers review
- family performance according to historical data (life curve of each family, evolution of order quantity/sold quantity/NC/AVOS/MSP/turnover/real result of last 5 years)
- category structure performance (product segment, price range, color range, fit range, fabric range)
- market analysis (competitors analysis of 3 main brands, shop feedback, market trends)
- SWOT and action plan
Define the category development strategy of new season and confirm with brand manager
Respect collection inflow calendar to market needs, define category calendar to optimize supply management weak point
Work with merchandise manager, data analyst and brand manager to define and optimize buying budget in short, medium, long term, replenishment, and QR and transfer optimization weak point
Work with merchandise manager on the collection plan structure, to define the right MSP and AVOS per family and then to structure NC inflow by week within a season
Work out category structure for new season according to historical analysis, actual and future market needs, and confirm with brand manager and design manager
Construct collection plan which integrates different structures per period, segment, price, shape, and corresponding with the colors and inspiration pictures in collaboration with designer weak point
Category development:
Competitor visit and textile apparel exposition visit with designers before new season development in order to understand the trends and fabric directions, have a commercial eye during the research
Share the seasonal analysis of seasonal collection plan with designers in order to launch the design development in respect of the collection category calendar
Work with designers and be responsible for execution of collection category plan with risk management weak point
Adjust the collection plan by actively looking for QR optimization opportunities based on market trends, best sellers, action ideas quickly in sampling and buying with the objective of repeat optimization and budget innovation
Share advice and ideas during the category collection development and sample development weak point
Take into consideration the visual merchandising of category products in the shop in order to have a deeper vision into the whole collection and have a better product management weak point
Check the design tech packs before sending to the supplier for ensuring the feasibility
Buying and OTB follow up:
During buying meeting, present the budget targets by sharing the new season strategy and the collection plan
After buying meeting, adjust the collection plan, define the needs and confirm with brand manager and design manager, and communicate with designer.
Continuously follow buying budget and OTB plan, check the category collection balance per plan and adjust if necessary with brand manager and design manager (need to check sample numbers, estimated cost, segmentation balance, price range balance, color balance, fit balance, and story balance)
For validated items to buy, be responsible for collection plan by deciding order type, force, size, cost, selling price and delivery time
Follow daily sales in season to have a vision on the sales statistic situation, stock situation in order to analysis, anticipate and achieve the weekly forecast turnover
Follow daily sales product performance and analysis on the life curve and stock to optimize action for the replenishment
Follow up weekly sales performance and compare the sold products last week with sold products in the same week last year by checking the styles, segment, sold quantity, stock quantity and the selling price in order to analysis, have an action plan for the new week and confirm with brand manager weak point
Collaboration with supply chain team:
Define supplier needs, fabric needs and sourcing needs with buyers and supply chain team to continuously improve the product management
Work with supply management to deliver the right product in the right price and quality at right time
Before sending tech packs to the suppliers, ensure to have right balance between FOB and CMT suppliers
Collaboration with the buyer:
Support the designers with the buyers to get quickly the development samples
Follow the merchandiser to update seriously information of collection plan into order system at the 1st time after buying meeting in order to have the OTB plan updated
Confirm the best price and best delivery time after the negotiation with the suppliers by buyers
Double check after the buyers and the technicians the fitting and finishing if the product answers commercially and technically to market needs in order to decrease the number of samples defined
Manage the buyer and continuously improve the product process
Collaboration with supplier:
Conduct supplier visits for fabric/product sourcing and development and keep continuously informed the latest trends from the fabric suppliers and garment suppliers
Being strict with suppliers to respect the quality standard of product category
职能类别: 产品/品牌经理
公司介绍
ETAM Group
ETAM中文名为艾格,是著名女装品牌。艾格源于1916年的德国,这年,第一间以“ETAM”为名的零售店开业。到1928年,连锁点网络发展到了巴黎,并以此为基地,逐步成为法国乃至欧洲的著名女装连锁店。1982年的巴黎,就已经有了ETAM的商店,并以这个世界上最著名的时装之都为基地,逐步成为法国乃至欧洲的著名女装连锁店。
法国ETAM集团已成为一个国际性的集团。除了法国本土以外,在欧洲(英国、比利时、西班牙、德国、意大利),亚洲(中国、日本、沙特阿拉伯,黎巴嫩)以及加勒比沿海国家都有连锁店。全国销售网点已经超过1000家。
ETAM China
1994年底,法国ETAM集团在中国设立了分支企业---上海英模特制衣有限公司并与1995年1月在上海开设了第一家专卖店。五年中,公司吸取法国ETAM的成功经验并有效结合中国市场的特点,特别是将销售网点全部由专卖店形式改为在知名商场设立专柜,使ETAM艾格很快成为全国的知名品牌。1998年,ETAM的休闲系列WEEKEND的问世。更强调服装在休闲时光里的可穿性和舒适性,从而能顺应世界时装的流行趋势。
ETAM
每一季的ETAM和WEEKEND都为忠爱“它”的消费者送去无数的惊喜。设立在上海的设计部,利用法国的流行情报在资深设计师的精心策划下,推出以不同故事为主题的系列服装。一般每季都有五组故事,每组故事最理想的展示方式是在同块墙板上,这也是ETAM艾格服饰区别与其他品牌服饰的独特的陈列方式。城市装为主的ETAM延续简洁流畅的线条,采用流行舒适的面料,并适应正装休闲化的趋势,不同质地面料的交叉搭配,使您走出办公室里拘谨的套装,在写字楼里一样光彩照人。
ETAM强调修身合体的造型,精致一流的细节设计如抽绳、珠片、刺 绣、印花,创造出不同风格的年轻女孩形象.轻、薄、柔软成为面料流行的主旨.春夏服装中,沙质大印花面料,绵麻等得到了很好的运用;而秋冬服装又以涂层面料及垂感,手感较好的化纤和纯羊毛为主. 以牛仔蓝、米色,搭配湖蓝、本白、棕色,或是以棕色、黑混、粉红,搭配棕色、粉红;面料采用提花牛仔、棉锦、羊毛/棉混纺、通花绣、印花全棉、条纹棉氨、兔毛、TR/氨纶。加上具民族感的花卉图案,把复古的细节演化成时尚的语言,展现一种时尚且不失优雅的***化风格。在细节处理上采用层次清晰的民族绣花,局部(领口,袖口等)的钩针运用以及系带和抽碎褶。
ETAM Group
Etam was born in 1916 when Max Lindemonn opened his first shop in Berlin, Germany. As a creator of temptations about 100 years, the Etam Group has pledged woman even more sublime than they already are.
Today, with over than 3300 retails shops in 42 countries and sales of 9 694 millions Euros in 2008, the Etam Group stands as a major player in the world of women’s lingerie and ready-to-wear.
ETAM China
ETAM came to China at the end of 1994. The First ETAM store opened on January 1, 1995 in Shanghai.
With strong support from ETAM France, strong non-comparable experience and understanding of the Chinese market, Etam today is in the top of Chinese customer's mind and major player in the market. It presets 744 points of sales in 263 cities throughout the country.
ETAM Brands
ETAM PARIS offers city casual collection to office ladies seeking for trendy and fashionable looks suitable for office hours. Strong of its “SAVOIR-FAIRE” and rich of its expertise in the retailing in china, ETAM offers high quality collection with adapted fitting and particular attention to details.
ETAM WEEKEND is ETAM casual line dedicated to Chinese market. First store opened in 1998 and its considerable success leads the brand to extend its network to 770 points of sales over 267 cities. Its happiness, spontaneity, together with a perfect combination of fashion, quality & price allow ETAM WEEKEND to show on extreme and growing loyalty from its customers.
ES is ETAM group younger line specific to Chinese market. Created in 2002 to comply with the increasing needs of fashion from younger customers, ES succeeded in retailing more active and campus focused collections to 18-25 years old women.
E&JOY is launched in 2010 for young denim market. Glamour - Impertinent – Play are the three main key words.
ETAM LINGERIES adapts its know-how to women’s quest for comfort and refinement. Alternately natural, sophisticated or seductive, they show many personalities. Since 1916, ETAM lingerie has always been their most loyal partner. The secret life of Women creates the history of ETAM Lingerie.
ETAM中文名为艾格,是著名女装品牌。艾格源于1916年的德国,这年,第一间以“ETAM”为名的零售店开业。到1928年,连锁点网络发展到了巴黎,并以此为基地,逐步成为法国乃至欧洲的著名女装连锁店。1982年的巴黎,就已经有了ETAM的商店,并以这个世界上最著名的时装之都为基地,逐步成为法国乃至欧洲的著名女装连锁店。
法国ETAM集团已成为一个国际性的集团。除了法国本土以外,在欧洲(英国、比利时、西班牙、德国、意大利),亚洲(中国、日本、沙特阿拉伯,黎巴嫩)以及加勒比沿海国家都有连锁店。全国销售网点已经超过1000家。
ETAM China
1994年底,法国ETAM集团在中国设立了分支企业---上海英模特制衣有限公司并与1995年1月在上海开设了第一家专卖店。五年中,公司吸取法国ETAM的成功经验并有效结合中国市场的特点,特别是将销售网点全部由专卖店形式改为在知名商场设立专柜,使ETAM艾格很快成为全国的知名品牌。1998年,ETAM的休闲系列WEEKEND的问世。更强调服装在休闲时光里的可穿性和舒适性,从而能顺应世界时装的流行趋势。
ETAM
每一季的ETAM和WEEKEND都为忠爱“它”的消费者送去无数的惊喜。设立在上海的设计部,利用法国的流行情报在资深设计师的精心策划下,推出以不同故事为主题的系列服装。一般每季都有五组故事,每组故事最理想的展示方式是在同块墙板上,这也是ETAM艾格服饰区别与其他品牌服饰的独特的陈列方式。城市装为主的ETAM延续简洁流畅的线条,采用流行舒适的面料,并适应正装休闲化的趋势,不同质地面料的交叉搭配,使您走出办公室里拘谨的套装,在写字楼里一样光彩照人。
ETAM强调修身合体的造型,精致一流的细节设计如抽绳、珠片、刺 绣、印花,创造出不同风格的年轻女孩形象.轻、薄、柔软成为面料流行的主旨.春夏服装中,沙质大印花面料,绵麻等得到了很好的运用;而秋冬服装又以涂层面料及垂感,手感较好的化纤和纯羊毛为主. 以牛仔蓝、米色,搭配湖蓝、本白、棕色,或是以棕色、黑混、粉红,搭配棕色、粉红;面料采用提花牛仔、棉锦、羊毛/棉混纺、通花绣、印花全棉、条纹棉氨、兔毛、TR/氨纶。加上具民族感的花卉图案,把复古的细节演化成时尚的语言,展现一种时尚且不失优雅的***化风格。在细节处理上采用层次清晰的民族绣花,局部(领口,袖口等)的钩针运用以及系带和抽碎褶。
ETAM Group
Etam was born in 1916 when Max Lindemonn opened his first shop in Berlin, Germany. As a creator of temptations about 100 years, the Etam Group has pledged woman even more sublime than they already are.
Today, with over than 3300 retails shops in 42 countries and sales of 9 694 millions Euros in 2008, the Etam Group stands as a major player in the world of women’s lingerie and ready-to-wear.
ETAM China
ETAM came to China at the end of 1994. The First ETAM store opened on January 1, 1995 in Shanghai.
With strong support from ETAM France, strong non-comparable experience and understanding of the Chinese market, Etam today is in the top of Chinese customer's mind and major player in the market. It presets 744 points of sales in 263 cities throughout the country.
ETAM Brands
ETAM PARIS offers city casual collection to office ladies seeking for trendy and fashionable looks suitable for office hours. Strong of its “SAVOIR-FAIRE” and rich of its expertise in the retailing in china, ETAM offers high quality collection with adapted fitting and particular attention to details.
ETAM WEEKEND is ETAM casual line dedicated to Chinese market. First store opened in 1998 and its considerable success leads the brand to extend its network to 770 points of sales over 267 cities. Its happiness, spontaneity, together with a perfect combination of fashion, quality & price allow ETAM WEEKEND to show on extreme and growing loyalty from its customers.
ES is ETAM group younger line specific to Chinese market. Created in 2002 to comply with the increasing needs of fashion from younger customers, ES succeeded in retailing more active and campus focused collections to 18-25 years old women.
E&JOY is launched in 2010 for young denim market. Glamour - Impertinent – Play are the three main key words.
ETAM LINGERIES adapts its know-how to women’s quest for comfort and refinement. Alternately natural, sophisticated or seductive, they show many personalities. Since 1916, ETAM lingerie has always been their most loyal partner. The secret life of Women creates the history of ETAM Lingerie.
联系方式
- Email:oceane.mabilon@etam.com.cn
- 公司地址:上班地址:金皖路389号2楼