Communications Supervisor, Brand and Sedan (职位编号：20301BR)
福特汽车（中国）有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2016-10-08
- 工作地点：上海
- 招聘人数：1人
- 工作经验：8-9年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位类别：市场/营销
职位描述
职位描述：
Position Purpose(Overview of the position)
The Communications Supervisor, Brand and Sedan is responsible for developing, promoting and maintaining a positive image of the Lincoln brand and its sedan products, strengthen the brand and sedan products’ reputation to target media outlets, ultimately raising public consideration and favorability.
The job requires candidates to develop strategies for promoting the Lincoln brand and sedan products; and collaborate with marketing, sales and service teams, third-party agencies and other relevant stakeholders. Candidates are also expected to take supervisory roles in various Lincoln events, including but not limited to auto shows, product launches, campaigns, dealer openings and sponsorship events.
Key Roles and Responsibilities
Develop a comprehensive strategy for Lincoln China’s brand and sedan products
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Position Purpose(Overview of the position)
The Communications Supervisor, Brand and Sedan is responsible for developing, promoting and maintaining a positive image of the Lincoln brand and its sedan products, strengthen the brand and sedan products’ reputation to target media outlets, ultimately raising public consideration and favorability.
The job requires candidates to develop strategies for promoting the Lincoln brand and sedan products; and collaborate with marketing, sales and service teams, third-party agencies and other relevant stakeholders. Candidates are also expected to take supervisory roles in various Lincoln events, including but not limited to auto shows, product launches, campaigns, dealer openings and sponsorship events.
Key Roles and Responsibilities
Develop a comprehensive strategy for Lincoln China’s brand and sedan products
- Position the Lincoln brand and its sedans in China with MSS under the supervision of Comms Manager.
- Develop and lead long-term and short-term brand strategies, delivery schedules; build the image of Lincoln as an innovative and leading luxury brand in China.
- Supervise product communications, events and social media activities; make sure their consistency with Lincoln’s brand image.
- Identify and utilize new opportunities, drive and innovate new ways of doing business.
- Interface with the Lincoln global team and MSS to optimize branding and communication effectiveness.
- Supervise the branding element and provide overarching ideas for auto shows, media events, sedan product launches as well as other relevant events.
- Supervise agencies and other external partners in bidding, planning and execution; ensure timely delivery; offer consultancies when necessary.
- Develop, manage & control the budget, maximizing cost-effectiveness; ensure projects are completed within budget parameters.
职能类别： 市场/营销
公司介绍
公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。