Lincoln Marketing Tier1 Senior Analyst
福特汽车（中国）有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2015-06-18
- 工作地点：上海
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语
- 职位月薪：面议
- 职位类别：市场分析/调研人员
职位描述
Position purpose
Co-lead high-end Imported Vehicle Launch and Sustainment Programs, responsible for building and supporting the primary brand through marketing and PR efforts, Support budget forecast and management.
Job Description & Qualifications
The Marketing Communication Senior Analyst is responsible for High-end Imported Vehicle Launch and Sustainment Programs and for ensuring on-time delivery against GMLP – Global Marketing Launch Process for China. In parallel, this role is also responsible for building and supporting the primary brand through marketing and PR efforts. In this role, the Marketing Communication Senior Analyst will directly interact with agency team to ensure all campaign deliverables is on time and consistent with the approved Brand Story.
Position responsibilities
1.Co-lead launch and sustainment of all High-end Imported Vehicle Products.
? Manage the launch timelines and execution plan per Global Marketing Launch Process (GMLP)
? Develop pre-launch activation which make Lincoln culturally relevant to consumers
? Identify and pursue media channels that are consumed by luxury customers and key influencers
2.Serve as the Brand Steward for the high-end imported vehicle Primary Brand.
? Support MC manager to deliver the high-end imported vehicle Primary Brand strategic and communication placemat. Develop BCA cooperation strategy and identify suitable opportunities.
? Support the Primary Brand effort and champion communications both internally and externally
? Understand BEAT reporting and work with agency partners on analytics (e.g. key drivers of Favorable Opinion, Favorable Opinion objectives)
? Continue to innovate by leveraging experience in luxury markets – auto and non-auto
3.Co-lead Agency management and engagement.
? Oversee Agency Relationship and Management
? Support development of Agency Scope of Work (SOW) process, deliverables, and metrics
? Manage agency evaluation (mid year, year end) and coordinate submissions from markets per GAMT requirements
? Work with purchasing to ensure efficiencies in process and billings
4. Support Fixed Marketing Governance and Analytics.
? Support development of a comprehensive Fixed Marketing process for high-end imported vehicle to support Business Plan and future year planning (Jul BoD/Dec BoD)
? Support APA MS&S and Finance in tracking/reporting Fixed Marketing budget status by channel by market on a monthly basis, do QAD operation and invoicing.
? Identify best practice process for supporting local market media planning, tracking, and measurement (spend effectiveness)
Co-lead high-end Imported Vehicle Launch and Sustainment Programs, responsible for building and supporting the primary brand through marketing and PR efforts, Support budget forecast and management.
Job Description & Qualifications
The Marketing Communication Senior Analyst is responsible for High-end Imported Vehicle Launch and Sustainment Programs and for ensuring on-time delivery against GMLP – Global Marketing Launch Process for China. In parallel, this role is also responsible for building and supporting the primary brand through marketing and PR efforts. In this role, the Marketing Communication Senior Analyst will directly interact with agency team to ensure all campaign deliverables is on time and consistent with the approved Brand Story.
Position responsibilities
1.Co-lead launch and sustainment of all High-end Imported Vehicle Products.
? Manage the launch timelines and execution plan per Global Marketing Launch Process (GMLP)
? Develop pre-launch activation which make Lincoln culturally relevant to consumers
? Identify and pursue media channels that are consumed by luxury customers and key influencers
2.Serve as the Brand Steward for the high-end imported vehicle Primary Brand.
? Support MC manager to deliver the high-end imported vehicle Primary Brand strategic and communication placemat. Develop BCA cooperation strategy and identify suitable opportunities.
? Support the Primary Brand effort and champion communications both internally and externally
? Understand BEAT reporting and work with agency partners on analytics (e.g. key drivers of Favorable Opinion, Favorable Opinion objectives)
? Continue to innovate by leveraging experience in luxury markets – auto and non-auto
3.Co-lead Agency management and engagement.
? Oversee Agency Relationship and Management
? Support development of Agency Scope of Work (SOW) process, deliverables, and metrics
? Manage agency evaluation (mid year, year end) and coordinate submissions from markets per GAMT requirements
? Work with purchasing to ensure efficiencies in process and billings
4. Support Fixed Marketing Governance and Analytics.
? Support development of a comprehensive Fixed Marketing process for high-end imported vehicle to support Business Plan and future year planning (Jul BoD/Dec BoD)
? Support APA MS&S and Finance in tracking/reporting Fixed Marketing budget status by channel by market on a monthly basis, do QAD operation and invoicing.
? Identify best practice process for supporting local market media planning, tracking, and measurement (spend effectiveness)
公司介绍
公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。