太原招聘

The Lincoln Digital Marketing Analyst will assist the implementation of Lincoln China Digital Strategy, on line paid media strategy and implementation, Lincoln China web site establishment and maintenance, Lincoln dealer digital strategy and guideline.

Position responsibilities

? Support the establishment of Lincoln digital strategy and implementation plan
? Support Digital marketing manager in managing our IT, Digital, and agency partner teams to deliver impactful digital programs that ignite our key consumer insights and drive the business forward
? Deliver and maintain Lincoln web site, including long-term business plan
? Support the digital analytics strategy to insure our platform and programs all have meaningful results that deliver insights we can leverage for future plans
? Support the establishment of digital guidelines for Lincoln dealer network
? Co-lead the digital strategy to support brand launch initiatives and cross-vehicle communication efforts
? Support the development the digital media strategy for launch, sustainment and always-on/shopper communications
? Champion/implement OLA strategy and creative to coincide with the media strategy
? Lead development for cross functional team content including retail marketing, Lincoln customer service, Lincoln financial services
? Work with the Web Site development team to ensure on time Lincoln web site development, and incorporate design and development of a social media platform for Lincoln China internal and external stakeholders
? Support the social media strategy that will leverage key influencers and bloggers in the luxury space to support brand launch and vehicle launch

Functional skills

? Knowledge of web technology
? Strong project management or organizational skills
? In-depth knowledge and understanding of social media platforms and their respective participants (RenRen, Weibo, Youku etc.) and how they can be deployed in different scenarios
? Knowledge of blogging ecosystem
? Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
? Team player, with the confidence to take the lead and guide other departments when necessary
? Good technical understanding and can pick up new tools quickly
? Have a good knowledge of principles web traffic / ad effectiveness analyticals
? With total 5 years’ working experience, in Digital Marketing and at least 2 years in Social Media Marketing, online Community Management

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。